Marathon Reports On The Study Of The Spread Of Urban Image ——Take The Xi’an Daily As An Example

In recent years,under the background of the vigorous development of national fitness,marathon,a large-scale event with high specifications and low threshold,has become more and more favored by people,which largely promotes the image communication of the host city,and then becomes one of the important ways for some local governments to carry out city image publicity.As a higher level of economic development provinces in northwest China,xi ’an has been held for five years in xi ’an international marathon,its influence with the turnout is increase year by year,as competition increases year by year,the enthusiasm for its growing,only this physical phenomenon not only raised the xi ’an a new upsurge of national fitness activities,through its unique circuit design,enrich and excavation The humanities out of the xi ’an area,tourism resources,such as the participants in the scene in the event,an exciting game show can at the same time as if place oneself in the real experience of xi ’an thick and unique local characteristics,to attract players from all over the world to participate in one of the more become good opportunity propaganda city culture at the same time.Therefore,this article is in xi ’an city xi ’an daily influential mainstream media reports in xi ’an international marathon,for example analysis,explore the media news reports in the marathon in front city image communication and dissemination of sports,reported by marathon a better image of the city to provide a new train of thought.Concrete is through the literature material method,case analysis,comparative analysis and logical reasoning method,will be 2017 to 2021,all in the xi ’an daily reports of xi ’an international marathon inductive,analysis out in the report presents the positive as the high level of service of government image,build + "sports tourism" the image of the city’s new card and profound History of traditional and modern cultural elements blend symbiotic culture image and good humanistic environment and social ecological environment complement each other’s life image,and then through the analysis of the specific case reports found in xi ’an marathon reported in the city image dissemination characteristics: reports focus on the life and the government image and the image is relatively small;The layout and distribution of the report are not fixed,and the agenda is insufficient.The reporting style is mainly news and supplemented by communication,and the city image dissemination is more comprehensive.Diversified report titles enhance attractiveness and help spread the city’s image.Finally,it discusses the enlightenment of xi ’an city image communication in the reporting process of xi ’an International Marathon: the city image communication is not comprehensive enough,the economic image is relatively few;Single mode of publicity and insufficient agenda setting;The lack of negative reports affects the early warning function;The influence of local media is insufficient,and the secondary transmission force is weak.And put forward the deficiency "with the help of the event publicity,strengthen the breadth and depth of the city image publicity;Broaden the communication channel,deepen the construction of city brand;Enhance the awareness of problem orientation,enhance the city reputation effect;Innovate interactive feedback mechanism to improve communication effect ".It is hoped that these suggestions can be used for improvement,better allocation of reporting resources,and promotion of urban image communication,so as to maximize the external publicity effect of urban image and enhance the influence of the city.