Research On The Impact Of City Marathon Participants’ Experience On The Perception Of City Tourism Image

In the context of China’s economic stability and improvement and favorable sports policies,urban marathon events have shown a "blowout" development trend.Participants are the core stakeholders of the event,and the city is the carrier of the event.Therefore,providing participants with a good event experience is the cornerstone of the sustainable development of the urban marathon,and the city marathon is the medium for building and promoting the tourism image of the city.A booster for booming development.It can be seen that it is of practical significance to study the relationship and influence of urban marathon events on the perception of urban tourism image by taking the participants’ experience and perception as the starting point.This study uses a combination of normative and empirical research paradigms,as well as literature data method,questionnaire survey method,and mathematical statistics method.From the perspective of participants’ experience perception and image perception,this study explores the impact of urban marathon events on the image of urban tourism.influences.The research first constructed the indicator structure of urban marathon participant experience and urban tourism image perception:urban marathon participant experience perception indicators(emotional experience and action experience),urban tourism image perception indicators(experience quality,attractions,value/environment),Emotional image).A theoretical hypothetical model of the impact of marathon participants’ experience on the perception of urban tourism image is further proposed.Finally,a total of 369 athletes participating in the Beijing Marathon are surveyed,and a questionnaire survey is conducted,and further differences,correlations and regression analysis of the survey data are conducted.It shows that there is a significant positive correlation between the various dimensions of the urban marathon participant experience and the various dimensions of the urban tourism image perception;there is a predictive relationship between the urban marathon participant experience and the various elements of the urban tourism image perception,which is explained by the regression model The variation is R2=0.416,R2=0.349,R2=0.409,R2=0.388.Among them,the predictions of the marathon participants’ experience indicators on the quality of urban tourism image experience are as follows:action experience,emotional experience;the predictions of marathon participants’ experience indicators on urban tourism image attractions from large to small are as follows:Action experience,emotional experience;Marathon participants experience the various indicators of the city tourism image value/environment prediction from large to small:action experience,emotional experience;marathon participants experience each indicator’s prediction of urban tourism image emotional image from large to small The descending order is:emotional experience,action experience,each indicator is a significant influence,and the hypothesis relationship holds.This article puts forward the following optimization suggestions:1.Increase the exposure of foreign media,attract "high-quality runners" to compete on the same stage,and improve the participants’ perception of the action experience.2.Strengthen the training of tourism professionals for the event,innovate the design of the competition route,and improve the emotional experience and perception of the contestants.3.Reasonably plan the route,reduce the urban green ecological pressure,and improve the cognition of the contestants.4.Organize the competition in accordance with local conditions,diversify the themes of the featured events,and improve the emotional image of the contestants.