Research On The Three-on-Three Basketball Culture In Colleges And Universities Of Shaanxi Province

General Secretary Xi Jinping pointed out in his report to the 19 th CPC National Congress,"Culture is the soul of a country and a nation.We will carry out extensive fitness activities for all and speed up efforts to build China into a strong sports country." This is a century of historical proposition,but also the focus of national fitness sports construction.As an important place for education and cultural inheritance,colleges and universities should shoulder this historical mission.College three on three basketball culture as an important part of sports culture,it can promote the vigorous development of the three on three basketball games in colleges and universities,students’ character,and promote the development of the college students’ physical and mental health,lays the foundation to form the good habit of lifelong exercise,make them become the national fitness program and the construction of sports power advocates and practitioners.This study takes the current situation of three-on-three basketball culture in universities in Shaanxi Province as the context,selects 29 universities in Shaanxi province as the investigation object,and adopts research methods such as literature method,interview method,questionnaire survey method and logical analysis method.By culture deeply analyzes the current material of the three on three basketball culture in colleges and universities in Shanxi Province,spirit,behavior,and the present situation of the institutional culture,find out the current problems existing in the development,for the healthy development of colleges and universities in Shanxi Province three on three basketball culture put forward reasonable Suggestions,better for the sustainable development of the three on three basketball culture in colleges and universities to provide theoretical reference,It provides theoretical guarantee for the vigorous development of campus three-on-three basketball.The following conclusions are drawn from the study:1.From the perspective of material culture,the construction of basketball court facilities in colleges and universities in Shaanxi province is relatively good,but the standard three-on-three basketball court is still quite lacking.The development of the material and cultural products of three-on-three basketball is relatively poor,and the propaganda efforts are not enough,which can not effectively play the role of the material carrier of three-on-three basketball.2.From the perspective of spiritual culture,teachers and students in colleges and universities in Shaanxi province have a good concept of three-on-three basketball,but some teachers and students in colleges and universities do not have a comprehensive understanding of campus three-on-three basketball knowledge and three-on-three basketball culture.3.From the perspective of behavior culture,three-on-three basketball games in colleges and universities mainly include class,college and school competitions,etc.The main organizations are organized by the school Youth League committee and other departments.The participation degree of students and teachers in the three-on-three basketball activity in colleges and universities is good,but there are still a few students unwilling to participate.In addition,basketball association activities lack of basketball teachers’ guidance,three-on-three basketball activities are seldom held,and their influence in school is low.The consumption awareness of three-on-three basketball brand is relatively weak,and teachers and students have a weak concept of three-on-three basketball brand consumption,and have not fully realized the practical significance of three-on-three basketball brand consumption on campus.4.From the perspective of system culture,the universities in Shaanxi province have not formed a sound three-on-three basketball system,so it is urgent to establish a three-on-three basketball system in accordance with the school campus.The three-on-three basketball competition rule system can standardize the behavior of participants,train participants to have the courage to struggle,the courage to take responsibility and the spirit of unity and cooperation,and provide a fair,just and favorable theoretical basis for college students to carry out competition activities,which are conducive to the healthy and sustainable development of three-on-three basketball culture on campus.