A Study On The Continuance Intention Of Electronic Sports Mobile Games ——A Case Study Of <Honor Of Kings>

As the development of the global mobile internet technology,our country has come in the era of Mobile Internet.Mobile has become the main channel of communication,recreation and accessing information of the internet users.Cultural content of the internet has also become the most dynamic and driving role industry in our cultural industries.In the aspect of internet games,few part players of PC retreat from the game market and other players are gradually beginning to move to mobile internet games.At present,China has the largest mobile games scale of the world and R＆D and operational capabilities of mobile games are in the leading status of the world.Many excellent IP abroad choose to cooperate and develop its MT with Chinese research and development groups of mobile games.However,the aspect of game industry academic research is the short slab of our research on cultural industry.This thesis mainly studies phenomenal product of mobile games-.It is based on the model of factors influencing the continued use of information system,and expanding the model by adding game-related variables based on the literature research to understand the sustainable use of the game user’s willingness.This thesis conducts research by means of questionnaires and interviews,and uses SPSS to test the empirical evidence.Among the factors that affect their willingness to continue,it is found that perceived entertainment,habit and system quality all have a significant positive impact on users’ willingness to continue using the game,and gaming attributes also have the same effect,while perceived usefulness has no significant impact on willingness to continue using the game.According to the results of research,we suggest that the game operator should continue to improve the pliability and enrich the content of the game.Through optimizing the quality of the game could improve the user experience.By improving the quality of the game,the content of e-sports-related events will get effectively promoted,and reject the idol rice circle propaganda of traffic.People should strictly implement the anti-addiction and real-name certification for minors,and take up the corporate social responsibility by themselves.