| In today’s world,the revolution of information technology is changing with each passing day,which not only profoundly changes the way of production and life of human beings,but also brings a series of new opportunities and challenges to human society.With the convergence of information technology and human production and life,the Internet,smart phones,video surveillance and other devices are widely and extremely popular and applied,making our world become a data world with no data and no data,people are pushed into the big data era.Big data is a new stage of information development,which sets off an unprecedented new technological revolution,which deeply affects people’s traditional production,life and thinking mode.At present,countries all over the world are stepping up the application of big data as a new technology,using it to boost economic prosperity,innovate social management and update educational models.College students’ ideological and political education should actively deal with the opportunities and challenges in the era of big data,use big data to improve teaching and learning,and improve the effectiveness of education.It is an inevitable trend and requirement for the development of ideological and political education in colleges and universities to innovate the method of ideological and political education with the help of big data technology.At present,with the construction of intelligent campus in colleges and universities,big data brings a new perspective and new thinking for the innovation of ideological and political education methods in colleges and universities,and also provides scientific data support and technical methods.Effectively improve the scientific nature,accuracy and effectiveness of ideological and political education in colleges and universities.Ideological and political education in colleges and universities should keep pace with the times,open up and innovate,seize the opportunity,set up the idea of big data,learn and master new science and technology and new means to change traditional methods,always adhere to the unity of justice and innovation,and seek a new path from three aspects:understanding method,implementation method and adjustment and evaluation method. |