Research On The Media Image Of Chinese "Post-00" Athletes From The Perspective Of Frame Theory ——Taking The Report Of Tokyo Olympic Games By Xinhua News Agency As An Example

As an important component of sports competitions,the media image of athletes will not only have an impact on the dissemination and development of sports,but also embody the common feelings of the Chinese people as an external object of the spirit of the Chinese nation.In the 2021 Tokyo Olympic Games,14 "post-00" athletes in the Chinese delegation have successively entered the championship podium in the 17-day competition,accounting for 28% of China’s current Olympic gold medalists,and China’s "post-00" athletes.The "post-00s" are entering the world sports stage in their own way and gradually moving towards the center.Therefore,this paper takes 625 reports published by Xinhua News Agency during the Tokyo Olympics as a research sample,uses the Divo Miner platform to conduct text data mining and analysis,and uses frame theory to analyze the reporting framework of "post-00" athletes by mainstream media represented by Xinhua News Agency.And the media image it constructs,analyzes the "post-00" reporting frame from three dimensions: high,medium and low.The study found that the mainstream media represented by Xinhua News Agency presents a positive emotional framework as the dominance,supplemented by a developmental intergenerational framework."Athletes construct three image types: dream chasers,dream builders and dream passers.From a high-level perspective,the image of Dream Chaser is developed through a linear individual training and growth background.The image of Dream Builder is formed around character interviews,interpretation of interesting events on the field and the introduction of related deeds.The image of Dream Chaser is based on the cooperation of new and old players.Spiritual continuation is the core;from a middle-level perspective,the construction of the first two images presents a common relationship of creation and development,while the construction of the image of a dreamer presents a contrasting and continuous intergenerational relationship;from a low-level perspective,the carrying Different emotional words make "post-00" athletes present different spiritual values.Although different image construction methods focus on different aspects of the image of "post-00" athletes,in general,"post-00" athletes in the mainstream media present a positive image of being positive,confident,and dreaming.On this basis,we reflect on the news frame and media image construction of "post-00" athletes,in order to provide reference for shaping the good image of Chinese athletes and intergenerational groups.