Triggering Emotional Value:Mechanism And Path Of Sports Idol’s "breaking Circle" ——Based On The Three-level Theory Of Emotion

In recent years,with the continuous improvement of China’s competitive sports,a number of excellent athletes have gained a large number of fans.They on the premise of guarantee competitions not retreat,to expand their development field to the entertainment industry,through the way of participation in variety shows,using flow and the heat of the entertainment industry,are more audience knew and loved,and hence more people participate in sports,turn the power driver,promote sports population expanding,expanding relatively narrow the sports industry.This paper,from the perspective of the theory of availability,uses the three-level theory of emotion to explore the key to the process of sports idols "breaking the circle"--what emotional mechanism sports idols trigger by participating in variety shows,so that they can break through the previous inherent circle and be recognized and loved by more audiences.The author selected the famous table tennis grand slam winner Zhang Jike as the research object,USES the case analysis,content analysis,investigation and interview method,audience’s emotions as the core,from the broken circle,motivation,mechanism,function and three dimensions to analyze the difficulties,trying to analysis the audience watching variety shows to Zhang Jike emotional changes before and after,And summed up the development strategy of sports idol "breaking circle",in order to provide reference for Chinese athletes "breaking circle" cross-border practice.This article through to "housework man 2","come on champion 2" shows the analysis of the contents of research,found that Zhang Jike in variety shows,for medium,reflects the important characteristics of emotional design,with the help of content created availability,which provide the possibility for more audience to know and love Zhang Jike,to the image of the "sports" height reduction to become "person",As a "loop-breaking" mechanism,it triggers the emotional needs of the ordinary audience and fans to meet the needs,realize the value,and produce the behavior from shallow to deep.The author thinks that there are shortcomings in the process of satisfying emotions,which need to be improved in three aspects: sports idol,sports entertainment industry and society,for example,to improve personal competitive level and strengthen competitive dependence.The industry needs to set up a full-time team to strengthen operation management;The society should vigorously promote the integration of sports and entertainment,expand the ways of "breaking circle" and other specific measures to ensure the development of sports idol "breaking circle".