A Study On The Impact Of Social Responsibility Fulfillment On Financial Performance In The Game Industry

With the deepening of social modernization and electronization,on the basis of the realization of the material basis,the human society has increasingly enhanced the requirements of the spiritual entertainment level,and online games rely on its story,social and interactive characteristics,began to become one of the main ways of entertainment for contemporary people.As the market size of the game industry continues to expand,people from all walks of life are paying more and more attention to its social responsibility.In the context of the general trend of corporate social responsibility practice,it is of theoretical and practical significance to study the impact of social responsibility fulfillment in the game industry on financial performance.It can provide reference and basis for game enterprises to undertake social responsibility,and provide direction and suggestions for them to improve corporate performance and create core competitiveness.However,relevant researches in this field are still relatively weak on the whole.This paper will explore the impact of CSR on the performance of game enterprises by taking into account the particularity of the game industry,supplemented by empirical evidence and focusing on case studies.This article first systematic analysis of the current development of China’s online game industry and corporate social responsibility aspects of reality,and determine the particularity of China’s online game industry corporate social responsibility,and then based on the stakeholder theory of network games related to corporate social responsibility and corporate financial performance has made the specific division of responsibility connotation.On this basis,from the gaming industry for its shareholders,government,consumers,suppliers/community,and six staff perspective,build the game industry to fulfill social responsibility on financial performance system and the empirical model,the influence of the game industry as a whole from the excavation of the gaming industry to fulfill social responsibility on financial performance effect.Finally,this article selects the G-bits representative company charming the in game industry,based on the case company G-bits social responsibility to fulfill its impact on financial performance related financial indicators analysis,from the dividend payout rate,comprehensive tax rate,R & D investment rate,return on investment,working capital turnover rate and compensation and welfare rate,the G-bits will be compared and studied with the whole game industry.The results of this study show that :(1)CSR fulfillment in the game industry can have a positive impact on financial performance,and excellent CSR fulfillment can improve corporate financial performance.(2)There is obvious differentiation among enterprises in the game industry,with a large gap between the beginning and the end,and the financial performance level of a few high-quality enterprises in the industry is much higher than other enterprises.(3)From the perspective of stakeholders,The social responsibility performance of Gibbit Company is in a leading position in the industry,and its social responsibility performance has a significant positive impact on the company’s financial performance.Related enterprises in the game industry pay attention to the fulfillment of corporate social responsibility and make reasonable development plans from the perspective of stakeholders.Theoretically speaking,this paper enriches the research on the correlation between social responsibility and financial performance in China’s game industry.In practice,this paper analyzes that the game industry’s performance of social responsibility will have a positive impact on financial performance,taking the case company Gibbet as the entry point,taking it as a benchmark enterprise of excellent social responsibility performance,combined with the development background of the digital era,to provide inspiration and suggestions for the development of China’s game industry.