| Modern football is the number one sport in the world,and the football economy has gradually become a new form of industrial economy.Professional sports have improved the quality of the nation,the growth of the national economy,the adjustment of the industrial structure,and the popularity of the city.And many other aspects have a pivotal role.Although Shaanxi Province has an ultra-platinum ball market,there are still many problems in the development of professional football.At present,there are still few studies on the management strategies of professional football clubs for the consumption of football fans in less developed areas.This paper mainly uses social questionnaires and The literature method researches the influence of Shaanxi fans’ playing consumption behavior on Shaanxi Chang’an Athletic Football Club’s business strategy and draws the following conclusions:1.Shaanxi Chang’an Athletic fans are dominated by males and fewer women;age groups are dominated by young and middle-aged fans,and there are fewer elderly and young fans;the occupations of fans are mainly students,business service personnel and corporate employees,and fan income levels Moderate,with large consumption potential.2.Fans buy tickets and buy team derivatives mainly based on online consumption.Many fans are willing to buy season packages.At the same time,fans hope that the club can launch more rich team derivatives.3.There are many channels for fans to obtain club information.Among them,the information obtained on social media and football apps is the most abundant and timely.Fans hope that the club can enrich the social channels and show the team’s daily activities to fans from a multi-dimensional perspective.Can increase online interaction with fans4.The satisfaction of fans on the court service and on-site catering purchases are not very high.I hope that the club can pay more attention to the refined management outside the stadium to create a more comfortable and convenient viewing environment for the fans. |
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