Research On The Development Strategy Of Parent Child Swimming Training Industry In Chengdu Based On SCP Paradigm

At present,the parent-child swimming training industry in Chengdu has been in the development stage and gradually expanded.At the same time,with the gradual improvement of China’s comprehensive national strength and people’s material living standards,people have higher standards for the selection of sports,the requirements for sports environment and sports facilities.As a new industry,parent-child swimming training industry still has some problems in the operation process,It restricts the development of parent-child swimming training industry in Chengdu.In order to further explore the internal rules and links of the market operation of parent-child swimming training industry in Chengdu,enhance the competitiveness of the industry,and promote the healthy and sustainable development of parent-child swimming training industry in Chengdu,this paper takes the parent-child swimming training industry in Chengdu as the research object,and uses the methods of field investigation,mathematical statistics,literature review and so on Questionnaire survey and SCP paradigm analysis are used to analyze the current situation and problems of parent-child swimming training industry in Chengdu.In view of the existing problems of parent-child swimming training industry in Chengdu,development strategies are put forward.The conclusions are as follows1.By analyzing the market structure of parent-child swimming training industry in Chengdu,it is found that: at present,the market structure of parent-child swimming training industry in Chengdu is in the transition from monopoly competition to monopoly,with high industrial concentration and insufficient competitiveness among industries;The capital cost barrier for parent-child swimming training industry in Chengdu to enter the market is relatively large,but the exit barrier is relatively small;There is little difference in training products.2.By analyzing the market behavior of parent-child swimming training industry in Chengdu,it is found that the pricing of class fees for parent-child swimming training in Chengdu is mostly between 200-300 yuan;The advertising forms of training units are mainly students’ internal recommendation,network platform,leaflets and banners;In the parent-child swimming training industry of Chengdu,there are many horizontal mergers.Some venues compete with competitors through acquisition or merger,and the losses of both sides are minimized.The parent-child swimming training industry should seize the opportunity to optimize the internal structure of the venue and adjust the curriculum to meet the sports needs of different groups of people;In order to maximize the number of students,parent-child swimming training center uses a variety of non price strategies besides training fees,including "upgrading and decoration" for the swimming center and promoting the sales of the center by means of activity marketing.3.By analyzing the market performance of parent-child swimming training industry in Chengdu,it is found that all training units have achieved good market performance through the use of advertising behavior,organizational adjustment behavior and non organizational adjustment behavior,and 80% of the clubs are profitable.When students choose training units,they pay more attention to the training units.What customers care about most is the effect of the training courses,the distance between the venues and the teachers of the training courses.These are the necessary factors for the venues to compete for customers.4.From the SCP relationship of parent-child swimming training industry market in Chengdu,the market structure of parent-child swimming training industry in Chengdu determines the market behavior adopted by parent-child swimming training clubs in Chengdu,so as to achieve the current market performance.Secondly,the technological innovation of parent-child swimming training club also benefits from the promotion of market performance.The parent-child swimming training club will adjust its market behavior according to the market performance and improve its propaganda mode.The market performance and market behavior will react on the market structure,which makes the competition of parent-child swimming training industry in Chengdu more and more fierce.5.Based on the SCP paradigm,this paper analyzes the development of parent-child swimming training industry in Chengdu,and finds that: at present,the parent-child swimming training industry in Chengdu has high industrial concentration and insufficient competitiveness;The imbalance of regional structure;The allocation of coaches is unreasonable,and professional talents are scarce;The barriers to entry hinder the development of parent-child swimming training industry.6.Based on the problems of parent-child swimming training industry in Chengdu,this paper puts forward: give full play to the support of government policies,expand the influence;Improve the imbalance of regional structure;Establish the qualification certification system of parent-child Swimming Teachers and train professional parent-child swimming coaches;Improve consumers’ awareness of parent-child swimming,attract social attention,and enhance publicity;To standardize the functions of parent-child swimming marketing department,establish and improve the cultivation mechanism of management talents and other related strategies.