A Research Of Female Image In Internet News

The continuous progress of information technology has brought about the updating and updating of media communication.With its massive information and convenient and interactive communication mode,network media has gradually replaced the communication media and become the main channel for people to obtain information and social contact in daily life,which has comprehensively penetrated and influenced people’s cognition and life.In recent years,network news media represented by Tencent News,Sina News and sohu News have developed rapidly,showing outstanding performance in audience attraction,content diversity and transmission speed,etc.,and becoming an important field of public opinion for all kinds of views to clash.With the rapid development of society,China’s women’s cause has also made remarkable achievements,women’s social status has been significantly improved,women’s issues have become a hot topic of mass media attention.Due to the change of communication mode and the relationship between transmission and reception,and the different social value orientation,the female images in network news media are quite different from the female images in traditional news media.Network news media not only make use of the advantages of communication to enrich the connotation of gender culture,break the gender prejudice of women in the traditional news media,and promote the construction of positive female images.At the same time,in order to meet the commercial interests and cater to the audience,there are obviously incorrect guidance in the setting of the report topics and the attitude of the report,which affects the enthusiasm of female media image construction.Based on this,the study of female image with network news as the research object has clear theoretical value and practical significance.This topic takes the news content of Sina News microblog account from January 1,2019 to December 31,2019 as the research data sampling object.Using the methods of content analysis and comparative study,this thesis analyzes the presentation of women’s news in Sina News microblog and the influence of its content on the audience’s understanding from the perspectives of reporting topics,reporting framework and reporting attitude.Through the analysis of the female image in the network news,this thesis summarizes the problems and causes of the female image construction in the network news,and discusses the strategies to improve the female image in the network news.Combined with the interview method,the graduation project "her voice" was shot to interview female audience and female media practitioners,and the practical creation research was carried out on the basis of theoretical research.