Research On Audit Risk And Countermeasures Of Internet And Related Service Enterprises

In recent years,China’s Internet industry has continued to grow at a high speed,and the market value of listed enterprises has generally increased.China’s Internet and related service enterprises have achieved rapid development as a whole.In the past,financial fraud was mostly concentrated in the fields of agriculture,manufacturing and service industry.In recent years,there have been cases of audit failure of Internet enterprises.Because the certified public accountants are not familiar with the industry,and some industries lack comparable objects,it is difficult to judge the reality of the audited unit,which greatly increases the audit risk.In the face of the unique characteristics of Internet and related service industry,which aspects of audit risk are specifically manifested,and how to deal with the certified public accountants(CPA)in the audit process is the main problem of this paper.Based on the theory of risk-oriented audit,this paper adopts the single case study method,and uses the modern audit risk model to guide the whole process of case analysis to explore the audit risk of the Internet and related service industries.Finally,combined with the results of case analysis and industry characteristics,it puts forward countermeasures from the perspective of CPA.The results show that:(1)policy supervision,market competition and human resources are the main sources of business risk.(2)Revenue recognition and goodwill impairment are the inherent risks of the industry.(3)Auditors’ lack of understanding of the industry and backward audit techniques and methods increase the inspection risk.(4)For the audit of Internet and related service industry,we need to innovate audit technology and methods,strengthen IT audit and data audit,and improve the comprehensive quality of auditors.Under the trend of information technology and big data,facing the new profit model of Internet and related service enterprises,it is difficult for the traditional audit methods to obtain sufficient and effective audit evidence,which requires CPA to be familiar with the business of Internet and related services companies,have skilled IT audit experience.This paper aims to find the audit risk sources of Internet and related service industries through in-depth investigation of the industry and combined with the case analysis of specific enterprises,and put forward the corresponding measures,hoping to provide new ideas for CPA to audit Internet and related service enterprises in the future and reduce audit risk.