| Information and Internet technologies are rapidly emerging.The advent of the era of big data has made people’s production and lifestyle,smart terminals and mobile application services have broken through the space and time constraints of traditional industries,affecting the development of traditional industries and prompting them to carry out further reforms.Online education with the network platform as the core allows learning activities to occur anywhere,anytime,and people can actively obtain various courses of interest and conduct online learning on the Internet;online education resources are based on their storage.And rapid dissemination allows learners to complete multiple learning,which also makes the educational resources more fully utilized;through the interactive advantages of the platform,learners can complete further interactions with other learners and teachers,so as to The problem is dealt with in a timely manner.With the help of the development of the Internet,if the Internet education platform wants to achieve good development,it must start from the user’s point of view,discover the user’s educational needs,and take measures to promote the development of the platform accordingly.This article takes Xueersi Education Group as the research object and analyzes the influencing factors of user satisfaction of Xueersi Education Group.On the basis of introducing the article framework,this article sorts out previous research conclusions on online education platform user satisfaction,expounds the key concepts of article research and the theoretical basis of online education user satisfaction,and analyzes the development of online education platforms in China Based on the current situation,based on the relevant principles,we select the measurement indicators of Xueersi online school user satisfaction,collect relevant data by issuing questionnaires,and conduct empirical analysis of Xueersi online school user satisfaction based on the data.Reliability and validity Test,sample feature distribution,correlation analysis and regression analysis analyze the impact on Xueersi Online School’s user satisfaction from four aspects: website information,website system stability,effectiveness of learning resources,and expected confirmation.The conclusions drawn through the analysis are: the stability of the online school system and the effectiveness of learning resources have a significant impact on Xueersi online school user satisfaction;website information and the degree of expectation confirmation have a certain impact on Xueersi online school user satisfaction.Finally,according to the research conclusions,strategies to improve user satisfaction of Xueersi online school are proposed: improve product quality,strengthen the technical support of the website system,improve the service quality of the online school,pay attention to the teaching methods of teachers,and strengthen brand promotion. |