Study On The Dissimilation Of College Students’ Consumption Concept

The rapid development of social economy not only brings subversive changes to people’s way of production and life,but also profoundly affects the change of people’s concept,including the change of consumers’ consumption concept.At the same time,with the rapid development of Internet finance,various forms of network loans appear,leading to the emergence of the concept of advanced consumption.Excessive consumption improves people’s quality of life to a certain extent,and plays an important role in stimulating consumption and promoting economic growth.However,the negative impact brought by excessive consumption is also huge.Especially for college students,they have a strong desire for consumption and are one of the main consumer groups in the society.In addition,college students are more likely to accept new things and be affected by the concept of excessive consumption.The appearance of campus network loan just makes college students get a way to solve the contradiction between satisfying the consumption desire and the lack of funds,further stimulates the consumption potential of college students,and at the same time provides a broad living space for campus network loan in the campus.However,as a group of college students with immature thoughts and insufficient social experience,they are easy to get lost in the desire for consumption,and have excessive consumption and irrational consumption and other bad behaviors,forming alienated consumption concept,which ultimately leads to their inability to bear the risks caused by online loans,resulting in serious consequences.Campus loans continue to aggravate the alienation of college students’consumption concept,which brings about an endless series of bad incidents of suicide due to online loans,which has a serious adverse impact on society,family,school and students.Therefore,the author takes the campus loan as an example to analyze the problem of the alienation of college students’ consumption concept,which has important practical significance for all parties.This paper takes college students’ campus network loans as an example to study the alienation of college students’ group consumption concept.Combined with the relevant data released by the news media,and through the questionnaire survey and interview of 500 college students in three universities,the consumption of college students was analyzed.At the same time,this article embarks from the concept of campus credit consumption and consumption alienation,based on the marxist consumption theory,the theory of alienation and consumption alienation theory and consumption ethics theory,analyses the phenomenon of college students on campus consumption loan,first of all,this paper studies the current college campus consumption reflects the consumption alienation,which analyzes college students’ consumption psychology,purpose and behavior of alienation,It also makes an in-depth analysis of the harm to individuals,families,schools and society brought by this concept of alienated consumption.Secondly,this paper analyzes the causes of the alienation of college students’ campus loan consumption by integrating the problems and hazards.Second,the change of college students’ consumption environment caused by the impact of consumerism,the promotion of mass media and the absence of supervision of online loan platform;Third,college students’ consumption psychology is not mature,financial management ability is insufficient,outlook on life and value deviation.Finally,in view of the causes of college students’ campus loan consumption alienation,the corresponding countermeasures are put forward.First,schools and families should strengthen the education of college students’ consumption ethics.Second,increase the political strength of the current consumption environment,strengthen the government management and service functions,give full play to the publicThe positive role of media in guiding social trends of thought,while vigorously promoting the effective supervision of online loan platforms;Third,mobilize the subjective initiative of college students,make them consciously accept the education of consumption ethics,enhance financial awareness and financial ability,establish the correct life values,and gradually solve the problem of campus loan consumption alienation of college students.