Research On Problem Of Technology Alienation In Network Consumption

In recent years,the rapid development of network technology has been widely used in all fields of society,profoundly changing the way of production and life,and bringing benefits to human civilization.Similarly,network technology also changes people’s consumption activities,and various online business platforms emerge as The Times require,breaking through the limitations of time and space and greatly facilitating people’s life.With the mature development of network technology,the network has become an indispensable existence in today’s society.It plays a huge role in promoting economic development,driving employment,and narrowing the gap between urban and rural development.It provides a fair,open and efficient platform for both parties to trade.However,the development of online consumption is also full of various problems,including consumers’ irrational consumption behavior,the prevalence of fake and shoddy products,packaging garbage impact on resources and ecological environment and other problems.This study regards the problems arising in the process of network consumption as the negative effects of technological alienation and analyzes the problems of network consumption from the perspective of technological alienation.This paper discusses the alienation of technology in six parts.The first chapter systematically reviews and sorts out the relevant research situation of domestic and foreign scholars,analyzes and discusses the problem of technological alienation in network consumption on the basis of the existing research,and puts forward the basic viewpoints of this paper.The second chapter discusses the theoretical context of technological alienation,and defines the main concepts such as consumption and network consumption,technology and technological alienation based on previous studies.The third chapter focuses on the development of China’s current network consumption,the characteristics of the network consumption and the application of technology in the network consumption.The fourth chapter describes the manifestation of technology alienation in network consumption from three dimensions: subject,society and nature.The manifestation of technology alienation in subject dimension is divided into consumer subject’s technology alienation,management subject’s technology alienation and transportation subject’s technology alienation.The manifestation of technological alienation in the social dimension is divided into social exclusion and social anomie.In the natural dimension,technological alienation is divided into resource waste and species reduction.The fifth chapter analyzes the root causes of technological alienation from three aspects: subject,object and society,namely human itself,technology as object and social factors.The sixth chapter puts forward corresponding countermeasures from three aspects of subject dimension,object dimension and social dimension.We should overcome the influence of technology alienation in network consumption from many aspects,give play to the positive role of technology in network consumption,and better benefit human society.