The Problem Research Of Consumption Alienation Under The Change Of Contemporary Chinese Women’s Status

As the marxist outlook on women is an important part of marxist theoretical system in, and the combination of Chinese women’s liberation movement, profound changes have taken place in women’s status in contemporary China. In the 21 st century, with China’s sustained economic development and more open society, the status of women in the family and the society again. As more and more women to achieve social, family status and economic independence, the spending power of women has been increasing. Baidu glutinous rice in 2016 data showed that women in the family gradually become consumer decision makers, 75% of total household consumption dominated by women, 50% of men exclusive products are bought by women. Visible, in contemporary consumption, Chinese female consumers has become the main force of consumption, and is considered to be the economic development of important profit support for the new opportunity and merchants.Consumption, is the purpose of economic development and motivation. As one of the indispensable key link in the process of human production and life, is not only an economic phenomenon, but also a social cultural phenomenon. Consumption theory, has long been countless economists at home and abroad. Since China’s reform and opening up, economic, social, unprecedented changes have taken place, in the transformation of economic and social development, consumption has already become an important aspect of economic operation. In the face of foreign consumption culture and the influence of domestic emerging consumption alienation phenomenon, of the academic research on consumer issues actively explore, formed a large number of theoretical results. Theoretically, the ends of the supply and demand is an economic lever, by increasing the supply of driving the development of economy, is the only way VI for the development of market economy. Xi jinping suggested that general secretary in moderately expand aggregate demand at the same time, focus on strengthening the supply side structural reforms, strive to improve the quality of the supply system and efficiency, enhance the sustained economic growth, and the whole level of productivity in our country to realize the rise. Consumer problems become China’s current economy one of the important problems of theory and practice.In the many factors that affect women’s consumption, the evolution of women’s status plays a basic role. Women’s position in the social structure has changed a great deal, especially the contemporary women’s family status, economic status and social status has been greatly promoted, consumption, and greatly improve the level of consumption, female consumption growth for social and economic development to create more value, made a positive contribution. But we should also see that some of the influx of western consumption thought, the impact of the western consumer values, based on economic factors, cultural factors and psychological factors, women than men, consumers have more obvious consumerism tendency, appear like comparing consumption, conspicuous consumption, a variety of contemporary Chinese female consumption alienation problem such as excessive consumption, the consumption alienation of economic sustainable development in the way, has attracted more and more academic attention. Results in academic circles, focusing on women consumption problem is more, but for the women’s status and discuss the relation of women consumption, and women consumption status and existing problems of the new change, there is still a neglected field. This paper on the basis of marxist theory of women’s liberation, nearly, contemporary periods of women’s status changes, the research of contemporary female consumption characteristics, influence factors and dissimilation problems, and puts forward countermeasures and Suggestions to guide benign consumption, under the backgroundof economic development of the new normal society, to boost domestic demand and promote economic development has theoretical and practical significance.In academic research, the "alienation" is an ancient concept and has practical significance. Alienation from philosophical sense, refers to the subject created by object, in turn, become the subject’s own alien force command and control. The marxist thought, dissimilation is a historical category, is the people’s material production and spiritual production and its products into alien force and in turn rule of a social phenomenon. Consumption alienation "alienation" is used to analysis it is concluded that the new category, from the marxist alienation theory evolve to a concept. Reference to Marx’s alienation of labor, to define the connotation of consumption alienation, based on the Chinese context, the author believes that can be understood as consumption alienation is essentially consumption for their departure. The divergence from multiple perspectives, such as: can, from the Angle of ecological sustainable can also from the Angle of man’s all-round development to inspect, you can also come from the harmonious development of man and nature. This paper discusses the main female consumption alienation is a generalization of women consumption problems, rather than the concept of constrained consumption alienation. Based on this, this article based on the theory of and consumption of marxist outlook on women, against the background of Chinese women’s status changes, women consumption problem as the research object, analyzes the characteristics of the contemporary female consumption alienation, influencing factors, existing problems and the reasons. And from social factors, economic factors and cultural factors, such as multiple angles to explore with contemporary economic development to adapt to the new normal concrete policies, put forward to guide Chinese women out of consumption alienation enters benign consumption countermeasures and Suggestions.Full-text consists of six parts. The first part, introduction. Starting from the source and the value of the selected topic, introduces the domestic and foreign research present situation and the main point of view, and the research methods and possible innovations of this article. The second part, analysis the profound change of the contemporary Chinese women’s status. Combined with close, contemporary women’s status changes, was carried out on the related basic concept definition, clarity, marxism theory and the basic theory of western theories about women’s liberation, views, explore the establishment of the concept of contemporary Chinese women’s equality. The third part, the Chinese women’s consumption present situation analysis. Combing theory and western marxism classical writers about the basic theory of women consumption, view, organize related data, information, respectively from consumption scale and form two aspects, analyzing the characteristics of the contemporary female consumption status in China. The fourth part, study the influence of women’s status change on female consumption. To explore women’s status change on consumption, especially the influence of women consumption, and consumption behavior of women’s social and economic effect. The fifth part, the Chinese women’s status under the change of consumption alienation problem and the reason analysis, the research of contemporary female consumption are faced with the problem, analyze the causes of influence Chinese women benign consumption and respectively from the social factors, economic factors, cultural factors in three aspects are analyzed. The sixth part, according to the contemporary Chinese women consumption alienation problem, put forward the corresponding countermeasures and Suggestions, the female consuming to move towards the scientific and reasonable sustainable green consumption, enhance women’s consumption in the positive role of economic and social development.