Research On The Cultivation Of College Students’ Cultural Confidence In The New Media Era

General Secretary Xi Jinping pointed out: "Culture is the soul of a country and a nation.Culture rejuvenates the country and the nation is strong.Without a high degree of cultural self-confidence,without cultural prosperity,there would be no great rejuvenation of the Chinese nation." Cultural self-confidence is The spiritual power to realize national rejuvenation is a more basic,deeper,and more lasting force.College students are the new force for the future development of the country and the nation,and cultivating college students’ cultural self-confidence is of vital importance to realizing the great rejuvenation of the Chinese nation.With the development of science and technology,mankind has entered the era of new media.New media provides new opportunities for the cultivation of college students’ cultural self-confidence,and at the same time brings new challenges.Therefore,under the background of the new media era,the research on the cultivation of college students’ cultural self-confidence has become an important topic.Based on the background of the new media era,this article starts with the related concepts of the new media era and cultural self-confidence,and expounds the content and era value of the cultivation of college students’ cultural self-confidence.Using the questionnaire survey method,research and analysis of college students’ use of new media,cultural cognition,cultural attitudes,problems in the cultivation of college cultural self-confidence,and college students’ cultural self-confidence.A comprehensive analysis of the subjective and objective factors influencing college students’ cultural self-confidence,and summarizing the opportunities provided by the new media era for college students’ cultural self-confidence cultivation are: expanded cultivation channels and spaces,enriched cognitive content,enhanced appeal,and strengthened The cultural content is attractive.And the challenges facing college students’ cultural self-confidence cultivation in the new media era: New media dissemination of foreign culture weakens college students’ cultural identity,the entertaining nature of new media disseminates content,which distracts students’ interest and energy in learning,and vulgar content affects college students’ establishment of correct values,fragments Dissolve learning and deconstruct cultural content.Explored and studied the basic cognitive goals,emotional identification goals and conscious practice goals of college students’ cultural self-confidence cultivation in the new media era.The cultivation process should follow the combination of inheritance and innovation,the combination of nationality and tolerance,theoretical education and practical education.Combination of cultivation principles.Finally,from the four aspects of strengthening the construction of new media,improving the cultivation system of colleges and universities,optimizing the cultivation environment,and giving play to the main role of college students,it explores the cultivation of college students’ cultural confidence in the new media era and enhances the cultural confidence of college students.