Study On The Management Mode Innovation Of Business Incubator In Liberal Arts University

With the call of "mass entrepreneurship and innovation" and the launch of "innovation-driven","Internet +" and other strategies,various University Business Incubators spring up everywhere.A large number of innovation and entrepreneurship achievements move from the lab to the market,and the government releases a large number of policy bonuses,like money,projects,honors and so on.While those universities of science and engineering "wantonly raking" with their strong technological research advantages,liberal arts universities are facing difficulties in carrying out innovation and entrepreneurship work in the great tide of scientific and technological innovation.For example,in the top innovation and entrepreneurship competition for university students,China International College Students’ "Internet +" Innovation and Entrepreneurship Competition,it is very difficult for liberal arts universities to enter the national final,and it is even more difficult for them to win the gold medal in the National Competition.According to statistics,cultural and creative projects have won less than 10% of the gold medal from the first competition to the sixth.In addition,many regional government departments and liberal arts universities do not attach importance to the incubation management of cultural entrepreneurial projects.Studies have found that,many incubators in liberal arts universities have problems such as mission drift,low operating efficiency,and the needs of students’ business projects are far from being met.In this context,this research aims to innovate the management mode of business incubator in liberal arts university.With the methods of literature search,interviews and surveys,this research try to find out the problems in the current management mode of business incubators in liberal arts universities,and uses management system theory and design thinking models to analyze the cause of the problem.This research takes Guangdong University of Foreign Studies,a representative of liberal arts universities,as an example,combines the survey data of several liberal arts universities,and draws on the relevant experience in the management of other business incubators from world-renowned universities,and finally puts forward innovative suggestions and strategies from management concept and mode.