Investigation And Countermeasures Research On The Development Status Of "Wuhan E-Fitness Program" From The Perspective Of Sports-Medicine Integration

The "Healthy China 2030" issued and implemented by State Council of the CPC Central Committee on October 25,2016,clearly states that strengthening physical and medical integration and non-medical health interventions.The "Wuhan E--Fitness Program" is a specific practice with Wuhan characteristics in response to the policy of physical and medical integration.This article takes "Wuhan E--Fitness Program" users as the research object,based on the customer satisfaction theory,committed to analyzing and discussing the factors that affect the satisfaction of e-users.Based on the Chinese customer satisfaction model,the author reads many previous research and combines the actual situation of the "Wuhan E--Fitness Program" to summarize and extract seven latent variables that affect the user satisfaction of the program.Then observed 24 manifest variables and 13 research hypotheses,and an in-depth analysis of the relationship between the variables,a satisfaction model based on structural equation theory was initially constructed.Use SPSS and AMOS software to draw conclusions,and propose corresponding countermeasures.The research results show that the overall satisfaction is 71.97,which indicates that users are more satisfied with the "Wuhan E--Fitness Program." However,the satisfaction index of social impact and effectiveness are both lower than 60,and sports prescription is the lowest,which is 43.59,indicating that "Wuhan E--Fitness Program" needs to be improved in these three aspects,especially the main product of sports-medicine integration—Exercise prescription.Based on the data analysis results,it provides countermeasures for the development of "Wuhan E--Fitness Program",and then provides a reference for the development of physical and medical integration in other regions.