W Online Education Group Financial Analysis Based On The Harvard Analysis Framework

In recent years,with the continuous development of technology and the Internet,online education has entered a "golden age".In addition,affected by the sudden impact of the co VID-19 outbreak,Chinese primary and secondary schools continue to carry out learning activities through various possible means during the suspension of classes,the most important one is online teaching.The strong market demand has made online education occupy a very important position in the entire education system.So how can online education companies still retain customers after the epidemic to achieve sustainable development? This requires us to correctly analyze the market and make correct decisions based on the analysis.The Harvard Analysis Framework is a scientific and objective financial analysis framework,which combines qualitative and quantitative analysis to comprehensively analyze the financial management status of a company,and provides a basis for the company’s strategic analysis and prospects based on the basis of financial management analysis,help the company to accurately position the future development trend,escort its long-term development,and provide decision-making assistance to the corporate leadership.In this paper,W online education company,a representative of the education industry,is selected to conduct research,and the overall financial situation of W online education company is analyzed using the Harvard Analysis Framework,and the financial problems of W online education company are summarized and countermeasures are proposed.So as to predict and analyze the prospects of enterprise decision-making.First of all,this article sorts out the research and results of financial analysis and the Harvard framework at home and abroad,and focuses on the shortcomings of traditional analysis methods and the advantages of using the Harvard framework for analysis.Secondly,analyze the current situation of W online education company based on the Harvard framework.Based on the company’s specific strategic target system,the financial activities of W online education company are analyzed in detail through qualitative and quantitative methods,combined with accounting quality,financial activities and the company’s prospect.Finally,suggestions for improvement are put forward in response to related issues,and the future development of the company is prospected.This article uses the Harvard Analysis Framework and is at the forefront of business management,analysis and forecasting,making the financial analysis system of W online education company more comprehensive and scientific.Therefore,they can examine internal benefits and external opportunities,overcome internal disadvantages,resist external threats,and propose appropriate and effective measures to improve the company’s competitiveness.At the same time,it provides a reference for other companies in the industry to establish a comprehensive financial analysis system.