| Network public opinion management in universities plays an important role in creating a harmonious atmosphere in colleges and universities and realizing the task of fostering character and civic virtue,and also has crucial effect on Internet education field in the era of big data.Internet public opinion can reflect the characteristics of contemporary college students’ thoughts and behaviors,and public opinion discussion hotspots also provide fresh samples for studying the law of changes in students’ thoughts and behaviors.Technology has changed the original ecology of ideological and political education,but also provides excellent observation and research methods,which can actively promotes the deep integration of big data technology and the research in ideological and political education.So using big data technology to explore laws in thinking is possile,which can facilitate improving the pertinence and effectiveness of online public opinion guidance.The usage of big data technology also continuously improves the modern network public opinion management mechanism through theoretical update and experience accumulation,and also guarantees the harmony and stability of college cyberspace and campus.These values motionedabove are also the value of the development of ideological and political education nowadays,and also are essential for network public opinion management in the era of big data.This research is committed to the realization of the goal of establishing morality in higher education.It is rooted in the diversified ideological soil in the cyberspace,and is forged into the training process of students’ all-round growth and talent.It puts the research on the management mechanism of network public opinion in universities in the Internet of Things and big data technology.Under the rapid development of the information technology,following the research structure of "connotation analysislogical analysis-reality analysis-mechanism construction",combined with the background of the big data age,based on experience of network public opinion management,this research adopts the theoretical and empirical research methods,and try to provide the management of online public opinion for colleges and universities in the era of big data with scientific theoretical guidance.This research is divided into the following three parts :The first part of this research is the basic analysis of the thesis(Chapter 1 and Chapter 2).Firstly studying the background of this research,and defining the significance of the research and the status of domestic and foreign research on this topic.Then confirm the key and difficult points,innovations,research ideas and research methods of this research.The Marxist theory is a basis of this research,and at the same time study the ideological resources of public opinion management in China and the West,it provides sufficient academic analysis and theoretical support for studying the research on the management mechanism of network public opinion in colleges and universities in the era of big data.The second part is the primary analysis of the thesis(Chapter 3,Chapter 4 and Chapter 5).Research on the logical structure and status quo of university network public opinion management in the era of big data.About the logical research,contains the extensive connotation and occurrence logic of university network public opinion in the era of big data.Including three aspects of concepts,features,and functions,the main content of university network public opinion management in the era of big data is explained and interpreted;following the analysis framework from small to large,the law of its evolution has been studied from the basic elements to the mechanism of occurrence and then to the life cycle,constructing a comprehensive structure of the law of the evolution of Internet public opinion.About the status analysis,using the method of quantitative and qualitative research,comprehensively developing the basic reality,accumulated valuable experience,remaining main problems and the causes of those problems in the practice of network public opinion management in colleges and universities in the era of big data.Which helps effectively sorting out,revealing and focusing on the main problems faced by colleges and universities in the process of intelligent management of online public opinion,and exploring the main influencing factors in its development,so as to achieve a reasonable and effective response.The third part is the summary analysis of the thesis(Chapter 6),focusing on how to improve the effectiveness of university network public opinion management in the era of big data,promote the modernization and intelligent transformation of public opinion management,and realize the transformation from "capable governance" to "good governance".This part is the fundamental goal of this research.Following the principles of system governance and humanity management,builing the five dimensions of guidance mechanism,interaction mechanism,operation mechanism,decision-making mechanism and guarantee mechanism,and these dimensions constitute the construction of a mechanism for network public opinion management.This mechanism is guaranteed by the national network power strategy,and tracing the the development of the ideological and political education in the era of big data,trying to maintain the healthy,stable and harmonious campus environment,only in this way,the public opinion management mechanism of colleges and universities can be constantly optimized and perfected. |
