| Lenin’s theory of indoctrination is an important principle of Marxism,which is completely scientific and revolutionary,and plays an irreplaceable role in our country’s propaganda and ideological work.That is to say,no matter in any period of time,colleges and universities in our country are always the extremely important positions for the party to carry out ideological indoctrination.It is necessary to do a good job in propaganda and ideological work,so as to ensure the party’s absolute right to speak in Colleges and universities.In Ideological and political education,the right to speak does not come into being spontaneously,but is acquired and consolidated through conscious struggle.Colleges and universities should adhere to the important value of Lenin’s Indoctrination Theory in propaganda work,and unite college students to serve the overall situation of realizing the Chinese dream on the new journey.In the new era,China’s propaganda and ideological work is new according to the situation,and various key propaganda elements are updated accordingly.In particular,new changes have taken place in the content,subject and object,and way of ideological indoctrination in Colleges and universities,which poses a certain challenge to the promotion of their discourse power.Therefore,this paper fully combines with the party’s propaganda thought in the new era,discusses the connotation and value of Lenin’s Indoctrination Theory,and on this basis,analyzes the current problems of the discourse power of propaganda and education in Colleges and universities,and tries to put forward the corresponding solutions.The first chapter is the introduction.This is an overview of the realistic background,writing purpose,current situation,related methods and innovation of the theme of the article.The second chapter is theoretical explanation.It mainly combs the theories closely related to Lenin’s Indoctrination Theory.This chapter explores the core concepts of inculcation and ideological discourse power and their relationship.Furthermore,the scientific connotation of Lenin’s Indoctrination Theory is analyzed and its contemporary value is discussed.The third chapter is the problem analysis.This paper mainly clarifies various misconceptions of Lenin’s Indoctrination Theory,and further affirms its practical value in the new era.On this basis,it seriously analyzes various problems and causes of the propaganda work in Colleges and universities in the new era.The fourth chapter is the path choice.Based on the era value of Lenin’s Indoctrination Theory,this paper puts forward corresponding strategies for strengthening the discourse power of University propaganda work,including perfecting the construction of indoctrination discourse system,enhancing the ability of indoctrination subject’s discourse conversion,promoting the discourse interaction between indoctrination subject and object,enhancing the effectiveness of network indoctrination,and constructing the pattern of Ideological and Political Curriculum and ideological and political collaborative indoctrination.The last part is the conclusion.Under the new situation,in order to better realize the new mission of propaganda work in Colleges and universities,we must continue to play the role of Lenin’s Indoctrination Theory,carry out unswerving mainstream political education for college students,ensure that college students always keep one heart and one mind with the party,and consciously strive for the new journey and new goals. |