The Study Of Foreign Marxist Scholars On The New Form Of Labor

With the rapid development of information communication technology,the labor form of human society has undergone great changes.The emergence and development of audience labor,non-material labor,and digital labor have had an important impact on human society.This not only improves the level of development of social productivity,but also changes the way people live,consume and think.However,the emergence of these three new forms of labor has also strengthened the exploitation and possession of laborers.Foreign Marxist scholars believe that it is necessary to change the current situation of the exploitation and possession of laborers.Otherwise,the productivity of the whole society and the living standards of people cannot be improved.Instead,it will go backwards.Therefore,foreign Marxist scholars have conducted in-depth research on audience labor,non-material labor and digital labor,and used Marx’s political economics theory to deeply analyze the complex relationship between the three new forms of labor,point out the theoretical and practical problems of laborers being exploited under new labor patterns.They pointed out that the audience workers face the situation of being double-exploited by Internet companies and advertisers.The profits of Internet companies and advertisers are derived from “the attention of the audience and the time to watch the advertisements”;With the production of non-material labor,The scope of the masses is becoming more and more extensive,and the revolutionary ranks of "the masses" are growing stronger,and the number of people is increasing,making more and more people oppressed and exploited;Digital workers When enjoying the convenience brought by the Internet,it also contributed its own personal data and personal information to Internet companies.In order to obtain profits,Internet companies sell personal data and personal information of digital workers to advertisers as commodities.The study of new forms of labor by foreign Marxist scholars has important implications for Chinese scholars to study the digital labor and its exploitation in the era of big data.