Research On The Marketing Strategy Of Shenyang SR Vocational And Technical School

With the steady and rapid development of my country’s economy and the prosperity of cultural and educational undertakings,many private education and training machines focusing on academic improvement and technical skills training have been rapidly spawned.They are engaged in various types of education,teaching,training and guidance,effectively making up for the disadvantages of public schools.education.However,in recent years,due to the increasing number of private education and training institutions,the market competition is extremely fierce.Shenyang SR Vocational and Technical School was established in 2020.It is mainly engaged in health care professionals,entrepreneurship,computer external assembly,and job training for corporate employees specified by the Human Resources and Social Security Bureau.How to gain a place in the fierce market competition and seek greater development is of vital importance to SR,a start-up vocational skills training school.This thesis begins with the analysis of the external environment of Shenyang SR Vocational and Technical Training School.It investigates and sorts out the information on the bargaining power of competitors,divers,substitutes,buyers and suppliers,and analyzes the vocational technical training market by using the five special competition model of Polly.Competitive environment.Then,it further analyzed the internal environment and problems of Shenyang SR Vocational and Technical School from the three aspects of human resources,finance and internal enterprise,and used SWOT analysis to find the enterprise’s future competitive strategy.On this basis,the market segmentation STP model is used to segment consumers according to their attributes,occupation types,customer stickiness,etc.,and conduct advantage analysis to determine the target market and market positioning.Use 7PS and 4C marketing theory to determine product strategies based on customer needs,diversified price strategies,convenient channel strategies,communication-based promotional strategies,personnel strategies,tangible display strategies,service process strategies,and online marketing strategies.Finally,implement the implementation from both product optimization and team optimization to ensure the implementation of the company’s strategy and marketing strategy,so that Shenyang SR Vocational and Technical Training School can gain a firm foothold and develop well in the current complex economic environment,and finally complete the development from childhood.Transformation from micro-enterprises to medium-sized enterprises.