A Study On Marketing Strategy Of Liaoning GM Secondary Vocational School

In the context of the gradual improvement of the socialist market economy in our country,in order to be able to adapt to the social and economic development,educational institutions are constantly changing their systems and management style,and introducing the concept of marketing into the education sector and the management of schools Is the embodiment of change.Secondary vocational education is an important component of China's education system and part of vocational education.In recent years,China has deepened the reform of vocational education and gradually established a market operating mechanism for vocational schools.At the same time,enrollment expansion of ordinary high schools and colleges and the general public Misunderstandings caused by the thought of secondary vocational education lead to the survival and development of secondary vocational education institutions getting more and more difficult.The competition among secondary vocational education institutions has become an inevitable result.The students' competition and employment competition are becoming fiercer and fiercer.In order to be able to take advantage of the fierce market competition,secondary vocational schools like Liaoning GM Secondary Vocational School are going to change their management methods,cite the concept of marketing and gain survival and development in the competition.The purpose of this study is to analyze the current situation and marketing environment of Liaoning GM Secondary Vocational School and propose targeted marketing strategies to solve the problems so that Liaoning GM vocational schools can gain competitive advantages and improve the efficiency of running schools,Sustainable development goals,and play a certain reference for other schools to develop marketing strategies.Based on the concept of marketing and its related theories,this paper studies the marketing strategy of Liaoning GM Secondary Vocational School based on meeting the market demand.By using the methods of literature research and field investigation,the paper analyzes the marketing environment inside and outside the school in detail and adopts the SWOT analysis method to make clear the advantages,disadvantages,opportunities and threats of Liaoning GM Secondary Vocational School.Then from the 7Ps theory,this paper studied all kinds of marketing strategies in Liaoning GM Secondary Vocational School,and developed external marketing strategies of products,prices,channels and promotions as well as personnel,processes and service marketing strategies.In the end,the author puts forward the safeguard measures for the implementation of marketing strategy from aspects of marketing conception,integrated marketing,incentive mechanism,marketing diagnosis and so on,ensuring the effective implementation of marketing strategy and improving the feasibility of implementing marketing strategy.The school in the enrollment,teaching,employment and other aspects of management can be based on various marketing strategies,change management philosophy,market demand-oriented,the purpose of school management as a market-oriented services,improve marketing awareness and do a good job Students and employers to improve their awareness and loyalty to education consumers through various marketing strategies so as to enhance the social status and influence of schools so that they can gain advantages in competition and achieve sustained and long-term development of schools.