Research On The Mechanism Of Empowering Social Vulnerable Groups By Sports Events

People’s livelihood and well-being are the foundation of people’s happiness,the foundation of social harmony,and the focus on the key areas of social livelihood are the important links of the economic and social development in China.It plays an important role in the sports industry with sports events as the core under the strategic background of improving social security system and promoting the healthy China Construction of the whole people.Although the social development is harmonious,there are still some people The vulnerable groups at the bottom of the society are difficult to share the achievements of reform and development.Therefore,it is necessary to explore the new development mode and new historical mission of sports events.The world cup of homeless is an international sports event for the homeless,a vulnerable group.Its successful practice provides a good reference for the development of sports events in China.By using the methods of literature review,case analysis,interview and quantitative text analysis,this paper takes the Homeless World Cup as a case to study the empowerment mechanism of sports events to empower the social vulnerable groups,and based on the investigation of the current situation of sports events empowerment in China and the perspective of similar vulnerable groups in China,studies the feasibility of reference.The research shows that the Homeless World Cup has a careful organizational logic and multi-level empowerment process,and the organizational logic is divided into organizational following.Organizational structure,organizational behavior and empowerment process are divided into three levels.The first is the empowerment project based on street football project at the individual level,which is reflected in the recovery of health,improvement of self-efficacy and development of life skills.The second is the empowerment of social capital based on the homeless community relationship network at the collective level,which is reflected in the development of social capital,the establishment of good interpersonal network,the formation of mutual norms and trust,access to information and social resources.The third is the empowerment of media communication and the narration of personal stories at the social level,which can obtain the empathy of the society and play the role of emotional mobilization,establish emotional contact with the audience and obtain more extensive social support.The media communication can eliminate the stereotype of the homeless,decontaminate the name,and complete the reconstruction of identity.According to the research results,it is found that the empowerment of sports events for vulnerable groups in China is feasible.According to the guidance of empowerment theory and social capital theory,learning from the experience of the Homeless World Cup and according to the analysis of the survey results,this paper provides corresponding path suggestions for the empowerment practice of sports events in China:firstly,we should adhere to the concept of humanistic care and sustainable development,secondly,we should establish the event network and the community interconnection of grassroots participants The empowerment mechanism includes the combination of major sports events and community sports development,the complementation of shortterm sports events and regular sports events,the establishment of brand image and the spread of ideas.