A Study On Participants’ Behavior Intentions Of Cycling Tour Events Based On The Theory Of Planned Behavior

Since the beginning of the 21 st century,driven by the nationwide fitness boom,green,low-carbon,and environmentally-friendly cycling has received renewed attention and attention.With the development of mountain biking,cycling tourism has gradually become a new form of tourism.my country has a wealth of outdoor sports tourism resources.With the continuous development of the cycling tourism market,a fairly mature circular cycling has been born.Tourist routes and many scenic cycling destinations.In 2017,the "Action Plan for Supporting Social Forces to Hold Marathons,Bicycles and Other Large-scale Mass Sports Events" was released,which further stimulated the enthusiasm of social forces to organize various cycling events.How to effectively use resources to run races,develop the cycling tourism market,and improve the quality of cycling tourism experience is the key to the development of cycling tourism.On the basis of the related research of tourism behavior,this study uses the planning behavioral theory,and constructs a riding tourism event consisting of participating attitudes,entry norms,entry control and other variables,and selecting riding tourism.Administrative research objects,based on the expansion of planning behavior theory,interpret the relationship between the variables in the intention of the riding tourism event,and explore the role of each element of the intention of riding tourism events,and analyzes the above impact The participants in the small-scale riding tourism events have been characterized by the similarity and differences in the attractive construction of sports events.It has proposed practical recommendations for the development and management of tourism event products,in order to ride tourism in the future.The sustainable development of the travel event provides reference significance.First,through the literature review,the research concept of this paper is defined,and the research foundation of this paper is summarized.The development history of planning behavior theory and the frontier achievement,combined with the research scope and research focus,focus on planning behavior theory in sports participation and tourism Choose research results.Then combined with the actual situation of planning behavioral theory and riding tourism events,determine the definition of this paper to study variables,and propose research assumptions.In the empirical analysis phase,the questionnaire of riding tourism event participants was designed,and the SPSS software was used to verify and descriptive statistical analysis of the survey sample data,and then use the AMOS software to establish a structural equation model to riding tourism events.Participants are verified by the participant’s intention.Finally,the multi-group analysis method is used to verify the regulatory path of the competition behavior intention of the tourist event participants.Empirical analysis part of the research results show that the participating attitude,entry norms,and participating console control variables have significant forward impact on the participants of riding tourist events.The study also shows that the effects of three variables have significant differences in the impact of the participating behavior of riding tourism event participants,and the research also confirms the gender,age,and the past experience in the personal statistical characteristics of the individual’s intention of the intention of the participants of the riding tourism event.effect.Finally,in order to promote the continued development of riding tourism,targeted countermeasures and recommendations are proposed for different management departments and organizers.