| There are basically two kinds of the live webcast about life and entertainment: one is that stars and web celebrities show their personal lives to the audience.In addition to food,clothing,shelter and transportation,sometimes they will also recommend various products to users.The other is some ordinary people communicate with users through the display of singing,dancing,painting techniques or simple chat and other means.However,most of these live shows belong to the creation of improvisational performances without any theme,but there are also some anchors with both talents and political integrity who use this platform to create their own value and find the meaning of life.In this paper,782 college students in Wuhan were investigated to understand the negative influence of live webcast about life and entertainment on their values.The findings are as follows:(1)From the overall level,college students’ usage rate of the live webcast about life and entertainment is 62.1%.That is to say,the total proportion of college students,including audience and anchors,is 62.1%.(2)In terms of specific usage,most college students participate in the live webcast about life and entertainment as audience.Among 486 users,434 users are audience,accounting for 89.3%.The use of the live webcast about life and entertainment by college students has reached a high level.More than half of college students use it more than seven times a week,accounting for 55.8%.College students use the live webcast about life and entertainment for a long time each time.61.5% users spend more than60 minutes each time,and most college students do not control it in a scientific and reasonable range.Based on the questionnaire,combined with the typical cases in reality,this paper analyzes the negative impact of the live webcast about life and entertainment on college students’ values from four aspects: consumption values,aesthetic values,professional values and interpersonal values.That is: Tipping mode promotes blind consumption;Bad content leads to vulgarization of aesthetics;Flow income induces utilitarianism in career choice;Virtual satisfaction weakens real communication ability.To sum up the causes of the negative impact,that is: College students’ own discrimination ability is insufficient;The development of live webcasting system is not mature;The efficiency of government supervision needs to be improved.In the context of the live webcast about life and entertainment,in order to correct the values of college students,this paper will seek solutions from three aspects: college students,live broadcast platform and government departments.That is:(1)College students improve the ability of media cognition and use;(2)The live webcast platform strengthens the awareness of social responsibility and dredges the channel for users to report;(3)Government departments should strengthen supervision support and scientifically grasp the key points of supervision. |
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