Research On The Path To Cultivate And Practice Of Socialist Core Values Of College Students In The Era Of Media Integration

The era of integrated media is a two-way interactive and dynamic era.Integrated media has advantages of innovative technologies,mass platforms,and massive amounts of information.In the process of cultivating college students’ socialist core values,universities will vigorously give full play to advantages of integrated media,which will help enrich channels,expand horizons,and improve effectiveness.In the era of integrated media,due to the insufficient media literacy of ideological and political educators,the weak information screening ability of college students,and the imperfect integration media platforms in some universities,in the process of college students cultivating and practicing of socialist core values,there are some problems: the content is rich,but lacks depth;the media is diverse,but the integration is not enough;concepts are diverse,but the environment is not good.Based on Marxist Values Theory,Environmental Theory of Ideological and Political Education and Communication Theory of Acculturation,we can rely on position of integrated media,using anatomical analysis methods,integral acculturation strategies and positive public opinion environment to enhance college students’ rational recognition of socialism core values;use resources of integrated media to promote college students’ emotional recognition by exploring cultural connotations,strengthening student services and cultivating opinion leaders;use integrated media content,technology,platform,and organization to promote college students’ conscious practice.