| The continuous development of "Internet + Education" brings both opportunity and challenge to the field of ideological and political education for college students under the new era.It is commonplace for higher education to use Internet-based ideological and political education.As an important channel and method to educate ideology and politics,higher education institutions need to adapt to the new state of society to optimize and innovate the content of ideological and political education in order to enhance the domination of Marxist ideology.Therefore,it is urgent to deeply study the "new problems,new concept and new strategies" of ideological and political education based on the Internet,to enhance the growth of college students in China,This article guided by Marxist ideology and based on the socialist system with Chinese characteristics ideology which proposed by Xi Jinping under the new era,applying ideological and political education,communication,politics,psychology,ethology,system theory,information theory and theoretical framework.While referring to the research results from domestic and abroad,this paper analyzes the main problems and countermeasures of carrying out ideological and political education in colleges and universities.It is divided into four parts:The first part introduces the background,significance,research status and methods of this paper.The second part demonstrates the connotation and characteristics of the network ideological and political education for college students in the new era,clarifies the background of its generation and evolution.The third part presents the problems that network ideological and political education are facing among college students and the causes of it,which are the lack of education content,insufficient education method,the lacking of education media and the value outlook diversity of education object.Among the reasons for this are the insufficient understanding of the new contradictions of network ideological and political education,network education products did not meet the demand of college students’ growth,network ideological and political education environment need to be improved,college students network cultivation is inadequate.The fourth part expounds the countermeasures of network ideological and political education for college students in the new era.To utilizing the correct educational concept as the guide,we must follow the principle of Xi Jinping’s propose of socialism with Chinese characteristics in the new era and attach importance to the top-level design of network ideological and political education.Adhere to the principle of combining realism with penetration;the principle of combining inheritance with innovation;the principle of combining online education with offline education;the six-in-one innovative path of network ideological and political education: "taking educational content as the main line","taking educational methods as the leading","taking network communication as the means" and "taking team construction and improvement of network platform as the guarantee".Give full play to the function of ideological and political education and realize the "fundamental task of cultivating people by virtue". |