Research On Experience Optimization Of The "Resume Optimization" Product From The Perspective Of Value Co-creation

With the rise of the "Internet + Talent Service" model,business practices and innovations in the field of online recruitment are surging.Liepin adheres to the mission of "making employees more successful",and with its unique service ecology focusing on the depth,professionalism and collaboration of human resource services,Liepin aims to create a business model of job-seeking service integrating suppliers,users and its own resources.As the supplier and strategic partner of Liepin,XH Company has realized the construction and creation of "Resume Optimization" product from zero to one through the deep cooperation with Liepin.The product creates value for customers through the co-production of customers,resume consultant,XH company and Liepin.The creation and service process of "Resume Optimization" has its unique value co-creation attribute.Therefore,it has become a necessary measure for XH Company to analyze the interaction process of "Resume Optimization" and the experience value result from the theoretical perspective of value co-creation.At the same time,it has also become the core of product experience optimization to explore what factors affect the value co-creation experience of "Resume Optimization" in what way.Therefore,based on qualitative interview and quantitative survey with case study method as the main body,this paper analyzes the value co-creation system of "Resume Optimization" of XH Company,which mainly includes four roles and three stages of value co-creation.At the same time,we found and extracted seven dimensions of "Resume Optimization" product in its value co-creation experience,which are: consulting service,consulting expertise,product price,product safety,expression accuracy,delivery time,and effect of resume sending;Finally,the corresponding optimization strategies are formulated according to the seven experience dimensions of the value co-creation of "Resume Optimization".This paper not only analyzes the value co-creation system,constructs the experience dimension and formulates the optimization strategy for XH Company’s "Resume Optimization" product,but also provides the reference for the analysis and experience optimization of the value co-creation attribute products for other online recruitment platforms and even Internet enterprises.The shortcoming of this paper is that the research on experience dimension of value co-creation based on only single sample "Resume Optimization" has certain limitations.