| Youth sports is the key point and foundation for the development of competitive sports and mass sports in China.The physical quality of youth has a direct impact on China’s comprehensive national strength and national competitiveness.Only in the adolescent period to improve sports awareness,cultivate interest in sports,develop the habit of physical exercise,can drive more people to participate in sports.To this end,Wuhan Sports Bureau has launched a youth sports summer camp in Wuhan,which mainly provides free swimming Service in summer and free skills training for football,tennis and other sports.It hopes to attract young people to participate in the summer camp through a variety of contents,so as to cultivate sports interest,develop sports habits and improve sports awareness.In order to understand the communication effect of Wuhan youth sports summer camp more comprehensively and provide scientific basis for promoting the formation of youth sports attitude and sports behavior through sports summer camp,this study investigates the audience of Wuhan youth sports summer camp by questionnaire survey method on the basis of consulting relevant literature and personal participation,and adopts mathematical statistics The first is to make a detailed study on the communication subject,communication content,communication channel and audience of Wuhan youth sports summer camp;the second is to objectively describe the process and characteristics of teenagers’ participation in sports information and sports activities;the third is to find out the problems existing in the communication process and put forward some feasible optimization suggestions.The innovation of this research is: first,the new perspective,the current sports summer camp development status,governance path and public policy research results are more,the sports summer camp and communication two areas of cross research is less.Second,the new method,this paper mainly uses the method of empirical research,I began to practice in the Sports Bureau since the undergraduate learning stage,participated in the organization and management of Wuhan youth sports summer camp,at the same time,as a coach to the summer camp students’ skills training work,the dual identity of the organizer and coach makes me more familiar with the work process of the summer camp,a lot of first-hand data have been collected,and research has been carried out on this basis. |
