| With the deepening of the reform and opening up, the establishment of marketeconomic system, various social forces to conduct various forms of summer camp,and achieved good social benefits and economic benefits. The all-round developmentof sports camp for teenagers has played a positive role, promotes the socialization ofsports industry at the same time, is a new form of carrying out the national fitnessprogram, expanding channels of youth quality education training, training a largenumber of social sports talents for the society, for the flourishing development ofmass sports human resources. By the literature material law, expert interviewmethod, questionnaire method, etc to profitable youth sports summer camp inShanghai market the demand side and supply side of the products and services forresearch. Research results show that:1, At present, the development of the profitable youth sports summer camp inShanghai at the primary stage, but development potential is great, there are broadprospects for development. Sports camp is given priority to with individualinvestment, small scale, single operation sports camp is less; Summer camps, whichhave their own training ground, institutions, mainly is renting space, and set up campin the natural environment rarely true; The students mainly elementary school,junior high school students, male accounted for the vast majority of, with theincrease of age, grade, number of summer camp has a tendency to reduce, andintensive conflict is one of the important factors affect students to participate intraining; Parents to send the purpose of student participation in physical exercise,improve sports skills, and improve the self-care ability and the team cooperationability is given priority to, parents on training effect satisfaction is higher; Trainingcamp is mostly short-term form, management personnels overall quality is not high,know sports and proficient in the operation and management of the relative lack ofprofessional talents, which result in the marketing of training institutions is unitary.Rendering of the coach team full-time degree is low, liquidity characteristics such aslarge; Counselors, the imperfection of the medical staff configuration, the sports camp market havent got the attention of the related management department, thesocial from all walks of life a wide range of entering, and the contradiction betweenmanagement lags was revealed, there is a good all, make the market is uneven, soneed to strengthen standard and management.2, Countermeasures: the government related department to publish relevantpolicy to strengthen the cultivation of sports camp market, mainly start from theencourage, standard and supervision from three aspects; Youth sports camp to fullyunderstand the participation motivation and demand, different student make thetraining content and the form of diversification; Aim at education, expand thepropaganda for youth sports summer camp, and create a social environmentconducive to the development of sports camp; Youth sports camp so as to strengthencoaches and counselors and assessment work, improve the coaches full-time degreeand on-the-job training of coaches and counselors, take incentive measures to arousethe enthusiasm of coaches; Through reasonable way to improve the comprehensivequality of institutions for training managers: the existing training organizationmanagement personnel retraining and hire a professional management personnel. |
