Analysis Of The Status Quo And Influencing Factors Of College Students’"Alternative Economy"

The rise of the "alternative economy" has benefited from the increase in labor productivity and income levels,as well as the information technology revolution and the development of the Internet economy,which means that people are beginning to attach importance to the quality of leisure time.The emergence of "alternative economy" heralds the trend of individualization of the economy,but we need to be cautious about this trend.The "alternative economy" can promote consumption upgrades,improve the efficiency of social operations,and make people’s lives more fulfilling and efficient.At the same time,the development of "alternative economy" will give rise to people’s awareness of laziness,and even mass production of lazy people.The "alternative economy" is developing rapidly in colleges and universities,and there are more and more types of services,which are favored by students.At the same time,some substitute services in a gray regulatory zone have emerged.These "black and gray alternative economies" are affecting The physical and mental health of the students.Therefore,this article conducts research on the status quo of college students’ "alternative economy",finds out its influencing factors and makes relevant suggestions.This paper uses a combination of literature research and survey research to investigate college students in provincial universities in Shijiazhuang City,Hebei Province.First,using association rule analysis,based on confidence and support,the hidden interdependence and relevance between different "alternative economy" behaviors in colleges and universities are discovered,and the degree of relevance between "alternative economy" is given.Secondly,in order to understand the difference between the consumption and profit perspectives of the "alternative economy",the information entropy is calculated to weight the indicators,and the "alternative economy" group is comprehensively scored based on the weight.Among the "alternative economy" consumer groups,the urban only males are comprehensive The highest score,the lowest participation rate of non-only women in rural areas,the highest overall score of non-only women in rural areas among profit earners of the "alternative economy" group,and the lowest participation rate of only children in urban areas.Further use the decision tree model to subdivide the "alternative economy" population of colleges and universities,and analyze the subdivided populations.As a whole,the "alternative economy" of college students is based on consumption.Based on gradient ascent regression,predict the consumption willingness of the "alternative economy" and construct the structural equation model of consumption willingness of the "alternative economy" to influence the consumption willingness of the "alternative economy" from the perspective of time factors,cost of living factors,environmental factors and service factors The factors are studied,among which the cost of living and service factors have a significant positive impact on the consumption willingness of the "alternative economy",and the time factor and environmental factors have a significant negative impact on the consumption willingness of the "alternative economy".Finally,in order to understand the views and suggestions of college students on the "alternative economy",the collected views and suggestions were summarized and analyzed using semantic network diagrams and word cloud diagrams.