| With the globalization of international economy and trade and the development of China’s market economy,foreign leagues represented by NBA and other domestic sports leagues are competing for the domestic sports market rapidly and strongly.CBA League market is facing a huge challenge.The realization of the development goal of professional basketball marketization is inseparable from the reasonable and perfect mechanism operation.Therefore,according to the structure and characteristics of the market-oriented competition system of professional basketball in China,optimizing and improving the driving mechanism of the market-oriented CBA competition system has become the top priority to accelerate the market-oriented development of CBA League.This paper studies the driving mechanism of market-oriented competition system of CBA league with the methods of literature,expert interview,questionnaire and mathematical statistics.The results are as follows:1.Combined with the development of China’s economic system and the development process of CBA League,this paper divides the operation mode of CBA league competition system into four modes: the administrative leading mode,the administrative market-oriented mode,the marketoriented administrative mode and the market-oriented mode.The most suitable driving mode for the operation of CBA league competition system at this stage is the combination of the administrative market-oriented mode.2.From the results of factor analysis and driving mechanism evaluation,it can be seen that the main component F1 mainly reflects the government and market behavior,the main component F2 mainly reflects the organizational guarantee of the Basketball Association and the goal setting of the league,the main component F3 mainly reflects the coordination of interests and personnel training,of which the highest evaluation score of F2 is 3.386,the lowest evaluation score of F1 is 2.848,and the overall evaluation score of driving mechanism is 2.914.According to the results of factor analysis and driving mechanism evaluation,the first contradiction of driving mechanism of CBA league matches is the contradiction between government leading and market regular operation,the second is the conflict of interest between the main body and the spear and shield between talent training and talent transportation.The specific analysis can be made from the following three aspects:(1)the interaction between administrative intervention and league matches Market It is not enough;(2)there is a conflict of interest between the operating entities,and the supply of relevant systems is insufficient;(3)the guarantee of talent training fails to meet the market requirements for the quality of competitive products.3.In view of the existing contradictions,this paper holds that the optimization of the driving mechanism of the market-oriented competition system of CBA league matches can be carried out from the following three aspects:(1)improving the information interaction mechanism on the basis of stimulating the vitality of the main body of the league;(2)improving the target oriented interest coordination mechanism on the basis of satisfying the interest demands of all parties;(3)broadening the talent training channels and transmission channels Improve the talent training mechanism. |
