| In recent years,e-sports closely follow the development of the domestic sports industry,gradually become an important force in the sports industry can not be ignored,thanks to the introduction and support of relevant policy documents,e-sports has also been recognized by the majority of people,in which,relying on e-sports derived from the e-sports live broadcast platform is the current young audience of the hot pursuit.Based on this,this study takes the quality of service of e-sports live-streaming platform as the research object,uses the SERVPERF model to analyze the specific performance of its service quality,and adopt the literature,questionnaire,mathematical statistics,SERVPERF evaluation to e-sports live broadcast platform service quality evaluation,so as to find its service quality advantages and disadvantages,The results are as follows:(1)Based on SERVPERF model,the overall reliability and the reliability of five dimensions(tangibility,reliability,convenience,assurance,empathy)of the scale of quality of service of e-sports live broadcast platform have passed the test,and after the validation of the scale structure validity,factor analysis has been carried out.The results show that the 25 indicators of the original scale accord with the five dimensions,the construction of e-sports live platform servicequality scale is reasonable andeffective.(2)By calculating the weights and scores of the scale dimensions and indicators,it is found that the overall quality of service of the three dimensions of physicality,convenience and guarantee is still available.The overall quality of service in the two dimensions of reliability and empathy is not enough,andneedsto be improved.(3)Through comparative evaluation and analysis,it is believed that the advantages of e-sports live broadcast platform services include the rich and diverse content of live broadcast content,the legal order of the live broadcast platform,the accuracy of the event information push,thespeedofthe information feedback and the optimization of the live broadcast software.(4)E-Sports live broadcast platform service disadvantage mainly exists in the live broadcast platform of the technical staff service slightly rough,the dissemination of content and information there are health risks,live platform account registration slightly cumbersome and livebroadcast platform ignorethe interestsof the audience fouraspects.According to the research results of this paper,this paper puts forward the relevant service quality improvement strategies for the existing service disadvantages of the e-sports live broadcast platform: First,the overall improvement of technical staff service quality,advocate humane service.Second,establish a screening mechanism to strictly control the dissemination of information and content.Third,simplify and improve the way the live broadcast platform is logged in.Fourth,pay attention to the interests of the audience and provide a reasonable way to appeal. |
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