| In the first half of 2020,affected by the epidemic situation,China’s online education has witnessed a blowout development.Internet users have reached the stage of universal acceptance and deep understanding of online education forms,and users’ requirements for the quality and form of online education have been further improved.At the same time,small programs are a whirlwind of the Internet that has sprung up in the last two years.With the rapid innovation of technology and functions,the ability of commercial realization is constantly released,and the sharing entrance of community fission makes education with small program become the outlet of online education,and online education enters into the "platform" and "tool".In the field of online education,the Yongxin education group is trying to establish a comprehensive online education platform with small programs as the carrier,which is called "Yongxin Association".Based on the research results of similar projects at home and abroad,this paper explores the feasibility of project development from the perspective of project environment and market,project products and operation,project benefits and risks.From the perspective of project environment and market,Yongxin education project has a macro-economic environment with policy support,technical guarantee and considerable economy.Its online education industry belongs to an opportunity for upward development,and the industry environment is a good time for development.From the product point of view of the project,its core content platform is provided by itself,peripheral products are released by users independently,cooperative product platform is recommended,and relevant education products are sold in shopping malls,which lead to the integration of the whole online education.From the perspective of project operation,its online and offline community fission sharing marketing mode and the application of the whole scene and whole chain of online education link make the project effective and feasible.After investment estimation,cost analysis and final income analysis of the project,it is concluded that the rate of return of the project reaches 32.60%,which is a high-income project.In addition,the social benefits of the development of the project are prominent.It has the benefits of rational use of resources,the benefits of providing multi-level employment opportunities,creating the third online education mode,promoting the competition between online education tools and platforms,and creating new business benefits of online education.The risk type of attentive meeting project is four levels.The higher level of risk is market risk,the higher level of risk is technical risk and business management risk,and the lower level of risk is policy risk.Through the centralized prevention and control of internal and external risks,we can master the risk dynamics,reduce the possibility of risk occurrence,reduce the risk consequences and transfer the risk,so as to make the overall risk of the project relatively low.The feasibility analysis and implementation of the project will provide a solid and innovative platform guarantee and core competitiveness for the online business of the Yongxin education group in the education industry,promote the rapid development of private education and online education,and promote the quality innovation of online learning methods,which not only meets the needs of the educated for high-quality online education products,but also meets the sharing and publishing education of users.The demand for products is a multi-dimensional co creation,sharing and win-win project under the vigorous development of online education. |
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