| Internet leads the world into an information age and brought radical changes and transformation to our society and industries.MOOC(Massive Open Online Course)is a typical application of internet and education.MOOC provides solutions to the problem of quality curriculum resource sharing.Being integrated with traditional education,it works as a new vigor injected into education and will transform the current teaching model.Online education has brought a new revolution in the education sector,it is because there are opportunities and challenges in the two aspects of online education and traditional education,conflict and confrontation.The paper investigates the realization of online course industrialization in the market mechanism.Through policy research,literature research,market research and case analysis,the paper studies the online course platform project of ACAA.It includes the feasibility analysis of the project from the aspects of demand,technology,economy and society.Analysis of the overall situation,development and potential of online education.It studies the competition environment faced with ACAA and the implementation plan and steps of the project,which includes platform construction,curriculum construction,mechanism construction and channel construction.According to the forecast of revenue and cost of ACAA online course platform,the paper studies the profitability.Finally,the risks faced by the project are described and various plans are prepared.The paper studies policy environment,competition environment,requirements,implementation scheme and risk response of this project and come to a conlusion promote teaching resource sharing,change the mode of teaching,improve the teaching quality of Chinese education,establish a new publishing mode.At the same time,enterprises can also obtain the corresponding income from the project. |
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