Research On The Development Status And Discovery Countermeasures Of Xi’an Mege Fitness Club

There is no doubt that the resources of Xi’an are very beneficial to the development of Xi’ an sports industry,and the commercial fitness club can be regarded as an indispensable part of the construction of national fitness service system.The improvement of internal management efficiency and service quality is directly related to the satisfaction of people’s fitness needs and the promotion of national fitness plan.Among all the local fitness brands in Xi’an,the most representative and valuable research is the Megfi Fitness Club —— which is the earliest regular gym in Xi’ an.Once became the Xi’an industry standard fitness club,the oldest club,and often invited by major fitness exchange conferences to share industry experience gym.Therefore,under the political background,economic conditions and the improvement of various infrastructure,and under the environment where people pay more and more attention to fitness,this paper will take the present situation of the development of the Megfi fitness club and the countermeasures of the existing problems in the development as a research,grasp the present situation of the Megfi fitness club It has reference significance for Xi’an sports fitness industry,provides valuable experience for promoting the prosperity and development of Xi’ an sports fitness industry,and is of great significance for promoting the sustainable development of Xi’an sports industry.Based on the present development of Megefi Fitness Club in Xi’an City,this paper investigates the following conclusions:First,the single operation of the traditional mode leads to a single profit project and limited development.At the same time,the cost of service has been rising in recent years,which leads to the inability to realize the income quickly,and the rising cost of internal service,which makes the gym face a situation of internal and external troubles.Second,the fitness industry is originally a highly mobile industry,then management has become the top priority,good management can help the company save labor costs,after all,the training of new people consume time and more energy.So Megfi’s management style,many years ago,when the traditional fitness suddenly,can become a good way,in line with the development of the times.But the times are progressing,and the management mode is gradually developing towards intensive and humanized direction.Many years ago the management style has fallen behind.Third,a commercial gym is essentially for profit.In addition to good service and management,the most important thing is the development of innovative courses to meet market demand and attract more traffic.The most important thing is to develop your own system courses,different from other peers,to make features.On the other hand,Megefi’s existing curriculum projects are still continuing many years ago,among which the Lemei project is more popular at the moment,but the whole market,Lemei course has become the standard.So at present,there is no core competitiveness.In view of the conclusion,the following suggestions are put forward :1.Diversified development of business model 2.Strengthen club management system 3.Strengthen member fitness consciousness,enhance member stickiness 4.Improve the core competitiveness of enterprises,maintain a good brand image 5.Develop humanized member service flow...