A Study On Competitiveness Promotion Strategy Of Mini-commercial Fitness Studios In Pudong New Area Of Shanghai

In today’s society,with the development of society and the improvement of economic level,people’s requirements for their own health and external body shape are increasing day by day.Many people have entered gymnasiums in their working and leisure time,which has promoted the development of fitness industry.However,while the fitness industry is in full swing,small fitness studios have stepped onto the fitness stage with the gradual development of fitness industry.Facing the strong and deep-rooted traditional commercial gymnasiums,how can small commercial fitness studios gain a place in the fierce fitness market,which requires the competitiveness and competitive strategy of small commercial fitness studios.In this paper,taking the small commercial fitness studios around Lujiazui financial circle in Pudong New Area of Shanghai as the research object,using a series of research methods such as literature review,field investigation,interview,mathematical statistics,logical analysis and swot analysis,the present situation of competitive small commercial fitness studios near Lujiazui financial center in Pudong New Area of Shanghai was investigated and analyzed.This paper analyzes how they can maintain their competitiveness in the financial center circle of Shanghai,and analyzes their strengths,weaknesses,threats and challenges.On this basis,swot analysis is used to put forward development strategies,which can provide some reference for further improving the competitiveness of small fitness studios in the fitness market.Finally,by fully studying the relevant factors and analyzing all the favorable conditions inside and outside,the advantages of small commercial fitness studios in Pudong New Area of Shanghai are brought into full play,and the shortcomings and existing problems are improved.The SWOT analysis method is used to discuss the future The path of development,and the corresponding development countermeasures are summarized,so as to achieve the goal of promoting the sustainable and stable development of small commercial fitness studios.After a series of research and analysis,the development countermeasures of small commercial fitness studios in Pudong New Area of Shanghai include the following aspects: relevant government departments should improve relevant laws and regulations,increase policy support,cooperate with relevant government departments,improve residents’ fitness awareness,expand consumer groups,strengthen advertising,enrich sales promotion means,improve the management status of small commercial fitness studios,improve service quality and improve curriculum,improve the social security of employees in small fitness studios,introduce multi-functional equipment to improve the problems of limited venues,low utilization rate and insufficient types of equipment in small fitness studios,improve the management level of venue equipment,and learn from successful experiences at home and abroad.