Research On The Development Strategy Of Regional Educational Institutions Under The New Competitive Situation

The development of regional education and training institutions is affected by the change of macro environment and the change of industry competition situation.Regional education training institutions in facing the market growth potential is tremendous,demand diversity and strong national policy support,education and other opportunities for development,at the same time,also suffered heavily regulated lead to higher costs,the head office and online education into squeezing out market share,the same type enterprise competition homogeneity,customer spending habits change brought by the factors such as operating pressure.Facing the new competitive situation,regional educational and training institutions need to review their own development strategies and implementation plans,and actively respond to the development opportunities and challenges under the new situation.Through the analysis and research of JY education company,a leading training institution in Jiangsu province,this paper discusses the strategic selection and formulation methods of regional educational and training institutions,and provides reference for the development of other educational and training institutions.By analyzing the macro environment,the competitive structure of education and training industry,and the internal competitiveness of JY education,this paper summarizes the internal and external development environment of JY education.Then qualitative and quantitative analysis methods are used to evaluate,select and determine the four alternative strategies of JY education.Finally,it is determined that JY education company should adhere to the corporate level strategy of deep cultivation of education industry and the business level strategy of "specificity",and put forward the implementation plan of the functional level strategy of "R&D innovation driven","rapid scale expansion" and "internationalization to go abroad".