Research On The Development Dilemma And Path Choice Of Network Sports Organization

With the rapid development and popularization of the Internet,people use the Internet to communicate with each other more frequently.Many organizations that use the Internet as a communication platform and conduct sports activities offline through online communication have emerged as the times require.In this paper,the development dilemma of network sports organizations is taken as the research object,supported by greiner’s organization life cycle theory,the formation and development of network sports organizations are summarized by using the research methods of literature review,interview,questionnaire survey and mathematical statistics,etc.The Huanxiang Cycling Club is selected as an analysis case,and the basic situation,development history,operation and management mode and organizational characteristics of Huanxiang Cycling Club are investigated and analyzed.Through case analysis,this paper explores the main difficulties in the growth of network sports organizations,and puts forward the path of healthy development of network sports organizations,in order to provide reference for promoting the healthy operation of network sports organizations.The research results show that according to greiner’s theory of organizational life cycle,the growth of network sports organizations can be divided into four stages:initial stage,growth stage,normative stage and mature stage,which show different characteristics in different stages.The main reasons for the formation of network sports organizations are the advocacy and support of national policies,the influence of the background of network economy,the improvement of high-tech level such as modern networking,and the improvement of people’s demand for physical fitness.There are several types of network sports organizations,such as those existing in instant messaging platforms or applications,those existing in social networking platforms,those in BBS or post bars,and those formed in mobile applications.A case study — Huanxiang Bicycle Club is characterized by autonomy,self-consciousness,non-profit,organization,fuzzy boundary,combination of reality and reality and looseness in four stages.By analyzing the organizational structure,member structure,participation motivation,activity system and activity funds of Huanxiang Bicycle Club,it is found that the problems faced by Huanxiang Bicycle Club mainly include:lack of legal protection,complex network environment,insufficient operating funds,low professional level and weak cultural construction.In order to promote the healthy and sustainable development of network sports organizations,the research puts forward: perfecting laws and regulations,clarifying the legal status of network sports organizations,purifying the network environment,improving the operation quality of network sports organizations,and putting forward some development countermeasures,such as playing the key role of founders to meet the psychological needs of members,establishing a sense of identity,such as post-modern culture forming a sense of belonging,subculture promoting value identity,node-based team building,and paying attention to offline activities.