Research On Marketing Promotion Strategy Of S Education Training Institution

With the increase of the family incomes in our country,the importance of parents to the high-quality educational resources their children receive continues to increase.The education industry has maintained a rapid pace of development,attracting many enterprises and investment giants to enter the education industry and expect to get a share of the pie.Further intensified competition in the education and training market.However,small and mediumsized training institutions with relatively small scale and weak overall strength are always facing to the risk of being merged,acquired or eliminated.Compared with traditional school,the market environment and operating conditions,faced by educational institutions will be more complex.As an educational institution,it must follow the general educational regulations to realize the creation,transmission and application of knowledge as its main teaching purpose,but at the same time,as an enterprise,it must also take into account market survival and profitability.In a market environment with severe homogeneity competition,how to build one’s own core competitiveness,how to attract the attention of target market groups more effectively,so that educational institutions can maintain healthy development,and stand out in the highly competitive education market is the key to the success of educational institutions and educational products lies.This article focuses on the research of the marketing promotion strategy of S education institution,comprehensively analyzes the current marketing situation of the education and training industry,combines the current marketing and operation of the institution,and refers to the marketing methods of other education and training institutions in the same industry,and draws objective conclusions and constructions.By consulting the journals and literature related to education and training,with the help of some marketing fundamentals,concepts and analysis methods of management,economics,marketing,statistics,human resources and other subjects in the MBA course,combined with related questionnaires Investigate and analyze data,study the operating status of S educational institution,use macro-environment analysis,industry environmental analysis,SWOT analysis,empirical analysis and other methods to conduct an in-depth analysis of the marketing environment.Collect existing operational and marketing management problems and disadvantages,formulate practical suggestions and innovative solutions based on the actual situation of the company,and help S education institution improves its market competitiveness.The significance of this research is to improve the competitiveness of S education and training institutions,effectively promote the brand of institutions,and realize the good operation of institutions.Education and training institutions belong to the ranks of private education,whether it is policy or management resources,compared with the domestic public education,there are obvious weaknesses and weak links.Education and training industry itself,institutional management is uneven,the status quo of the industry is mixed,homogenization competition is particularly fierce,how to highlight their own advantages,open up the target market,access to high-quality students,so as to achieve a virtuous operating cycle has become the key to the sustainable and healthy development of institutions.Based on the systematic analysis of the operation status of S education and training institutions,this research puts forward the specific path to enhance the competitiveness.On the basis of benchmarking excellent education and training institutions and enterprises in the same industry,it formulates a set of practical operation and service marketing programs suitable for S education and training institutions,and provides reference for the marketing of the same type of institutions,It can help the healthy development of education and training industry.