Research On “Full Cycle” Network Pu Blic Opinion Management Based On Syste M,technology And Emotional Integration

With the rapid development of the Internet,the Internet has fully penetrated into every aspect of the public’s social life.During the national fight against COVID-19,the Internet has become the most important platform for the general public to understand the progress of prevention and control of the epidemic and information related to the epidemic.With the help of the Internet information transmission,real-time virtual sex,massive,such characteristics as fast spreading,cyberspace is at the same time in the transmission of accurate information about the outbreak mingled with the false news,the negative public opinion information such as the distortion of information and Internet rumors,is not conducive to social harmony and stability,and even to our country ideology safety and security regime will cause certain threat,the effective guidance and governance network public opinion has become the current situation is urgent and important topic.By sorting out the research results of online public opinion governance at home and abroad and related theories of online public opinion governance,this paper finds that the traditional online public opinion governance means can no longer meet the current government’s needs for online public opinion governance.It is urgent to continuously optimize governance concepts and governance methods,and strengthen the all-around and full-cycle governance of online public opinion.Based on network public opinion management innovation demand and problem consciousness,on the basis of the combination of life cycle theory,stakeholder theory and agenda setting theory,blend in system,technology,emotion into a "full cycle" network public opinion management,build the system,technical and emotional integration "full cycle" of the network public opinion governance framework,focusing on network public opinion of the basic elements of the governance framework and theory connotation is described systematically.Based on network public opinion COVID-19 outbreak propagation law,characteristics and management practice to explore,on the basis of governance effectiveness monitoring and early warning deficiencies found that Chinese public opinion,public opinion is not balanced,the whole process of governance information disclosure is not timely,incomplete,the government public opinion coping mechanism is weak,the media and opinion leaders ",common problems,such as uneven netizens express literacy is mainly because the network public opinion management system is not sound,lack of social identity,the traditional public opinion governance paradigm is difficult to adapt to development of modern information communication technology,the network public opinion management,increased the difficulty of the government network public opinion management work.Aiming at these problems,in the system,technique,emotion "full cycle" of the network public opinion under the governance framework,proposes establishing and perfecting the network public opinion beforehand prevention system,network public opinion in advance multidimensional disposal system and efficient network public opinion long-term feedback system,and system arrangement,technical support and emotional identity through beforehand,matter and afterwards,the whole process of public opinion management,fully display the "full cycle" governance system of governance,governance according to law,the nature of general management,source management requirements,to enhance the level of China’s network public opinion management capabilities and management to provide the reference.