Research On F Enterprise’s Network Public Opinion Crisis Management And Control Ability Evaluation System

The widespread use of mobile Internet,on the one hand,has subverted people’s way of life,on the other hand,has given birth to many enterprise network public opinion crisis events,enterprise management is becoming more and more difficult.These events that set off internet hot spots not only caused extremely bad influence on the social level,but also brought negative impact to the image and operation of enterprises,which was difficult to eliminate and even threatened the survival of enterprises.How to deal with the crisis of network public opinion has become a compulsory course for large and small enterprise management at home and abroad.Therefore,this paper builds the network public opinion crisis management control ability evaluation system of F enterprise,and uses the index system to evaluate the company’s network public opinion crisis management ability.Through the study of the field of public opinion crisis management of enterprise network,it is found that there is no reasonable and complete evaluation system to measure the strength of enterprise’s network public opinion crisis management control ability.Based on this,this paper starts from the complete life cycle of the latent,outbreak and end of network public opinion,and constructs a comprehensive index evaluation system covering the process of network public opinion monitoring and early warning-control guidance-after-treatment,which includes 6 first-level indicators,such as identification ability,monitoring and early warning ability,communication response ability,control and guidance ability,after-care ability and crisis learning ability.and 20 secondary indicators.Based on the pythagorean fuzzy environment,the index weight and expert weight were determined by using AHP and expert opinion consistency respectively,and finally the score of F enterprise’s network public opinion crisis management and control ability is obtained by Pythagorean weighted average operator and score function.Then combined with the the relevant low score indicators in F enterprise evaluation to analyze,and put forward targeted improvement suggestions and measures to enhance the overall network public opinion crisis management and control ability of F enterprise.At the same time,it also verifies the feasibility of the evaluation index system and evaluation method of the enterprise network public opinion crisis management and control ability.