Research On The Influence Of "Circle Layer" On The Mechanism Of Network Public Opinion Dissemination

In recent years,with the help of new media platforms,the "circle" has penetrated into all areas of society quickly and comprehensively and has particularly caused an irreversible endogenous impact on the network public opinion communication mechanism,which has caused the generation,dissemination and diffusion of online public opinion issues.Even the phenomenon of stratification in the process of public opinion identification has become increasingly prominent.As a regulator of social stability,Internet public opinion,its rational and orderly dissemination plays an irreplaceable ideological guiding role for the sound development of the society,and is an crucial part of the party and the country’s management.In-depth study of the influence of the "circle" on the spreading mechanism of online public opinion can not only promote the orderly growth and effective dissemination of online public opinion,but also help promote the arrival of a rational society.It is of profound significance to promote the cross-research and practical application of the "circle layer" and to promote its far-reaching development in the future.In view of this,based on the different stages of issue generation,public opinion spreading and public opinion deepening in the process of network public opinion dissemination,this article interprets the network public opinion dissemination mechanism examined in this study as the issue generation mechanism,public opinion diffusion mechanism,public opinion consultation mechanism,and public opinion sharing.Four dimensions of emotional mechanism.At the same time,from the perspective of the characteristics of the "circle" as the main body,comprehensive use of research methods such as participatory observation,interview,and case analysis,combined with academic backgrounds such as empathy and communication,through in-depth analysis of Bilibili,WeChat,and WeChat The circle characteristics of the four platforms of Bohe Zhihu,from the four levels of subjectivity,field,interaction and constructiveness of the circle,summarized the different influences of the circle on different dimensions of the network public opinion dissemination mechanism.Through this process,we will improve the theoretical results related to the circle and the network public opinion dissemination mechanism,and promote the sound and in-depth development and social application of the circle.Specifically,the main part of this article can be summarized as follows:Firstly,the circle subjectivity reshapes the issue generation mechanism.In the process of dissemination of public opinion,the circle that condenses individual emotions broke the previously dominant public opinion issue generation mechanism such as media and institutions,and became the main setter of public opinion issues.Bilibili is a multi-circle parasitic platform,and its users are mainly Generation Z.Its internal circle represented by the "two-dimensional circle" has significant characteristics of subjectivity,so it has become a circle subjectivity reshaping public opinion.A typical representative of the issue generation mechanism.Secondly,deconstruct the diffusion mechanism of public opinion in a circle field.As an intermediate field for the spread of online public opinion,the existence and development of the circle deconstructed the original dual diffusion mechanism of"individual-society" in online public opinion.With the help of technology and platform,a new "individual-circle-layer" was created.The three-stage public opinion diffusion mechanism of "society".Take WeChat,a highly-relational circle-level parasitic platform,as an example.It has shaped the typical characteristics of"regional" and "daily" in the construction of its own public opinion field,with diverse transmission paths,and it relies on over 1.2 billion huge monthly active users The volume(the latest data in December 2020)has won widespread use and trust from the public,and it has great spreading tension.Thirdly,the interaction between the circles has given rise to a mechanism for public opinion consultation.Through cross-penetrating interactions,various circles continuously strengthen identification boundaries,broaden and consolidate the path of public opinion dialogue,continue to activate the vitality of public opinion,and play an important role in negotiating public opinion consensus and creating a climate of unified opinion in society.As a semi-open multi-level interaction position,Weibo is a typical representative of the interaction between circles and the network public opinion negotiation mechanism.Fourthly,the circle constructively perfected the mechanism of public opinion empathy.The existence of the circled communication path makes the spread of public opinion more orderly,and the emergence of high-quality circles also makes the expression and communication of online public opinion return to rationality.The empathy mechanism of public opinion is gradually improved,and the long-term development of the circle shows obvious Constructive,the cultural and social values of public opinion in circles have also been continuously highlighted.As a representative of a high-quality cultural question-and-answer community,Zhihu’s members’ good empathy has played a leading role in the rationalization and ordering of online public opinion dissemination.In general,this article focuses on the "circle" and the "communication mechanism" as its foothold,through the analysis of the typical circle layer characteristics of the four platforms of Bilibili,WeChat,Weibo and Zhihu,from the circle layer Starting from the four perspectives of subjectivity,locality,interaction and constructiveness,we correspondingly summarized the different influences of the"circle" on the four-fold mechanism of online public opinion dissemination,in order to make a slight contribution to future related research.