Study On The Application Of Exploratory Teaching Method In The Teaching Of "marketing" In Secondary Vocational Schools

As an important way to cultivate students’ independent learning ability,inquiry ability,innovative spirit and practical ability,the method of inquiry is in line with the needs of talent development.The method of inquiry teaching has been paid more and more attention to in the major secondary vocational schools,and has gradually become an important way for the cultivation of innovative talents and the informationization of vocational education.First through a large number of literature data collection,sorting,analysis,summary.Leave the research value,around the research topic of the essence of the literature.This paper analyzes the research status of inquiry teaching method at home and abroad,and summarizes the content lacking in the research system,which is the main body of this study.Secondly,relevant concepts are defined and supported by humanistic learning theory,constructivism theory and cognitive discovery learning theory.At the same time,the interview method is used to understand and master the basic development of secondary vocational school students and the teaching situation of marketing courses to carry out the teaching design.Based on design thinking,the author has carried on the concrete teaching practice,and in the concrete implementation process,the exploration of inquiry teaching is a practice process: establishment situation,experience,perception,found the problem,display scepticism,independent inquiry and cooperative learning,guide the induction,explore practice,communication and evaluation,deepen the ascension,to review and consolidate the new knowledge,review homework,using knowledge migration,this paper expounds in detail each step.Finally,the application of inquiry-based teaching method in the teaching of "Marketing" was applied,and the application effect of inquiry-based teaching method was fed back through the methods of student learning effect interview,teacher interview and questionnaire survey on the practical effect of inquiry-based teaching method.On top of this conclusion and analyzes problems existing in the process of implementing inquiry teaching method and the reason,in view of the secondary vocational school is put forward for the problems of inquiry teaching method is "Marketing" perfect advice,inquiry teaching in secondary vocational schools is aimed at making the marketing developing and perfecting the teaching practice of the application.