Research On The Integration Of Culture And Tourism Of The Bai In Dali

In recent years,the General Office of the State Council,the General Administration of Sport and the National Tourism Administration have successively issued relevant policies to promote the integrated development of sports culture and tourism industry.+ ethnic traditional sports culture tourism is more and more popular among tourists groups,so as to enrich ethnic traditional sports tourism cultural products and the industry chain extension,encourage industry deep mutual harmony,adapt to market demand,specific measures to promote the supply side structural reforms,the development of ethnic traditional sports culture and tourism integration economy the new normal.Under this background,this study focuses on the existence form of the Whip culture of the Bai in Dali,the current situation of the integration of the whip culture and tourism,the ways of integrating the whip culture of the Bai in Dali into tourism,and the ways of integrating the whip culture of the Bai in Dali into tourism.It is discussed in four parts.The first part through the literature material method,field survey method,research methods,such as combed the Dali bai hemlock distribution area,the formation of hemlock,hemlock form of exercise,the characteristics of hemlock project,project,function of hemlock and tourism of hemlock,results show that the Dali bai hemlock project their own characteristics and advantages of tourism combination has a larger development space.The second part through the questionnaire investigation,expert interview method,mathematical statistics,the SWOT analysis method,such as research methods,selection of industrial integration theory,summarized the current situation of the development of Dali bai hemlock project,for the participation of tourists to participate in the activities of the Dali bai hemlock culture group,participation way,participation motivation,favorite activities projects,participation way,cognitive activities,such as consumption survey were analyzed.This paper explains theadvantages,disadvantages,opportunities and threats of the integration of Dali the Bai’s Whip culture and tourism,as well as the constraints of the integration development of Dali the Bai’s Whip culture and tourism.The third part in Dali scenic spots or festival scenic spots,combined with the current situation of the integration of Dali Bai whip culture and tourism,put forward the Four ways of Dali Bai whip culture into tourism.It provides the market prospect for the development of Dali Bai Concubine culture into the tourism industry.The fourth part is the way of the tourism industry integrating the Baiyu culture of Dali.The paper puts forward the methods of professional talent cultivation,brand integration,market integration,service integration and innovative integration,providing reference for the integration development of traditional sports culture and tourism in Dali.