| With the rapid development of China’s market economy,China has become the second largest economy in the world.The consumption structure of Chinese people is also changing dramatically.Sport has gradually become a new focus of consumption and investment.Henan Province,with a large population and rich culture,has a huge market.In recent years,with the rapid development of tennis market in Henan Province,tennis consumption has become an important part of sports consumption.This study aims to identify the characteristics of tennis consumption of PE Major students in Henan Province,and discuss how to promote their tennis consumption,which has important theoretical and practical significance.This research takes the tennis consumption status of the students in the PE Majors in Henan Province as the research object.Through the methods of literature review,questionnaire survey and mathematical statistics,this research investigates and studies the basic information of the students in the tennis majors,such as the basic situation,the consumption structure,the consumption motivation.The research conclusions are as follows:(1)There are more male students than female students whose major is tennis among PE students in universities of Henan Province.The consumers are mainly in grade two and grade three.Most of them are PE majors,and their living expenses are 1001-1500 per month,and having a rural origin.The frequency of participation in tennis after class is more than three times a week,and the duration is 1-3 hours.(2)In Henan Province,the consumption of physical tennis is the main form of tennis consumption,and the consumption level of participation,appreciation and information tennis is low.It is necessary to strengthen the guidance and support of participation,appreciation and information for tennis consumption.(3)The tennis consumption motivation of the students in the selected classes of physical education major in Henan Province is mainly interested in tennis,enjoying physical and mental leisure and entertainment,and strengthening physical fitness.There is a slight difference in tennisconsumption motivation among students of different genders,grades and places of origin,but it is not statistically significant.(4)There are significant differences in the consumption of physical tennis between the students of different genders,between the students of different grades and between the students of other groups. |