| Since Premier Li Keqiang proposed to formulate the “Internet+” action plan in 2015,a reform and development craze that has deeply integrated with the Internet has been launched in all walks of life.The ideological and political education of college students also keeps pace with the times,combines the advantages and characteristics of "Internet +",promotes reform and innovation,and promotes its own development,forming a new form of ideological and political education for college students.Nowadays,the Internet has penetrated into all areas of social development and human life.It has become an invisible,intangible,and necessary tool that can be used everywhere.It has affected people’s thinking and behavior to a certain extent.For undergraduates with immature ideas,under the open and diversified environment of the Internet,they are easily affected by bad public opinion and Western erroneous thoughts,which is not conducive to their own growth and development.Therefore,in the context of "Internet +",the Internet is deeply integrated with university students’ ideological and political education,and new methods,new contents,and new models of ideological and political education in the Internet environment are explored using big data,cloud computing,and other technologies to continuously satisfy students’ Personalized needs help to promote the more epochal and innovative development of college students’ ideological and political education.This article selects a specific "Internet +" era background,with the advantages and characteristics of the Internet,in-depth analysis of the current status of innovation and development of college students’ ideological and political education.Its remarkable results are mainly reflected in the gradual breaking of the limitations of education time and space,enriching the content of education and education carriers,improving the effectiveness of ideological and political education,meeting the individual needs of students,and making the ideological and political education of college students in the new situation more Being close to the students’ reality,it has strong attraction and appeal,and the educational effect is remarkable.However,in the development of college students’ ideological and political education,many new problems have also burst out,including the traditional college students’ ideological and political education model being impacted by "Internet +",under the background of "Internet +" college students’ ideological and political education methods and contents are relatively limited The management mechanism of the political education network platform is not perfect,and the media literacy of ideological and political education workers needs to be improved.These issues urgently need to explore the innovative development path of ideological and political education for college students under the new situation based on a deep understanding of its internal causes.To enhance the effectiveness of education.The study found that under the background of "Internet+",ideological and political education of college students is not done overnight and at will.Its innovation and development need to be promoted rationally and scientifically,based on the principles of guidance,people-oriented,innovation and development,depth and temperature.Only by basically following can we promote the mutual coordination and mutual promotion of the Internet,college students,ideological and political education and other elements in practice,so as to achieve the best educational effect expected.The study believes that we must adhere to the problem-oriented,aim at the main problems presented by the current ideological and political education of college students,grasp and adhere to the implementation principles of ideological and political education of college students under the background of "Internet +" as a whole,and innovate and explore a feasible and effective development path: one is To build an O2 O model of ideological and political education for college students,to make online education and offline education penetrate each other,promote each other,make up for deficiencies,form a joint force,and achieve a seamless connection between education and teaching;second,strengthen the management mechanism of the network platform for ideological and political education of college students,Establish and improve the network platform supervision system and public opinion guidance system to provide a system guarantee for the smooth development of college students’ ideological and political education in the context of "Internet +";third,improve the media literacy of college students’ ideological and political education workers and continuously strengthen the "Internet +" thinking,Strengthen the ability of media acquisition and application,and provide the necessary media literacy support for carrying out ideological and political education. |